Wednesday, October 18th, 2017

Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy as well as the increasing role of online advertising in marketers’ campaigns, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said in a report….

Local advertising platform Reply.com has filed a registration statement on Form S-1 with the SEC for a proposed initial public offering (IPO) of its common stock.

Jefferies & Company, Inc. and Piper Jaffray & Co. will jointly run the…

Most revenues were related to online advertising….

The San Diego-based company builds on connection between search and display….

Microsoft has reported its Q2 2009 earnings (Q4 for many other companies) and the news is mixed for their online services division. Revenues improved over the previous quarter, but came in at a 5% loss year-over-year. Specifically, online revenues for Q2 came in at $581 million, compared to $609 million the year prior. Q2 losses came in at $466 million compared with $320 million in Q2 2008. The loss was blamed on a decrease in overall online advertising revenues. However, the silver lining was that Bing brought a growth in search revenues for Microsoft. If Bing continues to grow, then…

Developing applications for Twitter, Facebook, and the iPhone are all the rage right now. These networks and apps have been the driving force behind the real-time web trend. Of course, what’s a good web innovation without a little monetization? Real-time search engine OneRiot is attempting to capitalize on social trends by launching RiotWise Trending Ads, which is based on the RiotWise ad network launched this past September. “RiotWise is grounded on the premise that users of realtime web apps are trying to find out what’s going on right now, said Tobias Peggs, General Manger, OneRiot. “Our ads directly match that…

The ability to search for ads is being rolled out to the Ad Review Center, part of the new AdSense interface. Right now, only a small set of publishers have access, but Google says they’re working on extending it to more as additional publishers are invited to test the new interface. Publishers will be able to search for ads a variety of ways including: keyword display URL destination URL placement targeted to their site AdSense for mobile AdSense for feeds Publishers will then be able to filter their search by allowed, blocked and new ads. This should definitely help publishers…

Advertise.com and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and apparently some of you marketers out there are itching for a chance to remarket your products. Remarketing, also known as retargeting, topped the list of most under-utilized marketing technologies. Here’s what else made the list: Remarketing/Retargeting – 46.3% Geo-targeting – 18.3% Traffic source optimization-15.9% Keyword targeting – 13.4% Other – 3.7% Category targeting – 2.4% And it looks like most of your desires for remarketing are going unrequited. When asked if remarketing had been tried with online advertising,…

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc. The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick….

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc. The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick….