Thursday, July 2nd, 2020

Nielsen Online has released data from a new survey suggesting that premium content just might work, but it depends on the type of content. 27,000 consumers in 54 countries were surveyed. I don’t know how this survey found people who actually said they would pay for things such as newspaper articles that they currently get for free, but they did. Survey participants were most likely to shell out the dough for music and movies. Least likely was blogs. Ironically, the reality is often the opposite, with consumers ditching premium newspapers for free, ad-supported ones while bloggers often monetize special pieces…

Nielsen Online has released their search rankings for November 2009. Things remain awesome for Google and Ask.com saw a hop. But Bing gained the most, increasing by an entire percentage point from October. Meanwhile, Yahoo! was down 0.1% and AOL was down 0.2% month-over-month. November 2009 October 2009…

Nielsen Online has released their search rankings for November 2009. Things remain awesome for Google and Ask.com saw a hop. But Bing gained the most, increasing by an entire percentage point from October. Meanwhile, Yahoo! was down 0.1% and AOL was down 0.2% month-over-month. November 2009 October 2009…

Nielsen Online has released their search rankings for November 2009. Things remain awesome for Google and Ask.com saw a hop. But Bing gained the most, increasing by an entire percentage point from October. Meanwhile, Yahoo! was down 0.1% and AOL was down 0.2% month-over-month. November 2009 October 2009…

Earlier today, Greg Jarboe informed us about Hitwise’s search share data and how it showed Bing continued to have momentum. But Nielsen has released their search share data for October 2009 and it’s painting a different picture. The data shows Google gaining 2 points in the past two months. This came at the expense of Yahoo! and Bing, which both lost a point since Nielsen’s last search report in August….

Facebook is entering into a partnership with Nielsen for a new advertising offering on the social network. Dubbed BrandLift, the initiative will use Nielsen’s market research expertise to reach the more than 300 million members on Facebook. “Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data,” said Sheryl Sandberg, COO of Facebook. Rolling out as a test to a few advertisers this week, BrandLift uses opt-in polls on Facebook’s homepage to measure consumer attitude and intent about brands. BrandLift will roll out to all advertisers…