Friday, June 5th, 2020

Outsell has released data showing the continuing demise of print newspapers in favor of digital technology. They surveyed 2,787 US news consumers to get an idea of their preferences on receiving news. 57% go to digital sources, which is up from 33% just a few years ago. Online news aggregators are popular among news users, coming in at 31% compared to newspaper sites at 8%. Apparently, the fondness for news aggregators stems from a desire to quickly devour news. 44% of visitors to Google News simply scan the headlines. And if newspapers think they’re going to build a successful online…

If you go to Google.com/news and scroll all the way to the bottom, you’ll now see Fast Flip. This is a visual-based news platform that was launched into Labs last September. It’s designed to enable users to read the news similar to how they would a print edition – there are pages, that you flip through. Google was keen to point out that Fast Flip remains in Labs. But it is a feature that is quickly growing. Last month, 55 resources were added to Fast Flip. This does appear to be an attempt by Google to coddle traditional news publishers….

Nielsen Online has released data from a new survey suggesting that premium content just might work, but it depends on the type of content. 27,000 consumers in 54 countries were surveyed. I don’t know how this survey found people who actually said they would pay for things such as newspaper articles that they currently get for free, but they did. Survey participants were most likely to shell out the dough for music and movies. Least likely was blogs. Ironically, the reality is often the opposite, with consumers ditching premium newspapers for free, ad-supported ones while bloggers often monetize special pieces…