Mobile sites are frequently set up as a supplemental site on a different domain. A mobile user is redirected to the separate mobile site once they type in the domain. Another option, a separate style sheet assigned when a mobile user accesses the site. Both methods rely on the user agent to proceed accordingly.
Google is the source of nearly 97 percent of all iPhone search traffic, a combination searches via the Safari toolbar and the Google home page, plus Google’s app, according to a new report from advertising network Chitika Research.
Chitika concluded that “if you consider the Google App and Safari to be different sources, Google controls the top two iPhone search engines.”
According to the report:
It’s been a bit of a roller-coaster ride for Google recently and it seems the company wants to attract positive attention today, with a series of announcements that we’ll share with you here. The first one is its Caffeine indexing system that we’ve looked at in an earlier post.
The company’s web powered GPS navigation system based on Google Maps has now been rolled out locally (i.e. in the language of the place) in Austria, Belgium, Canada, Denmark, France, Germany, Italy, the Netherlands, Portugal, Spain, and Switzerland.
The service is available for users of Android devices 1.6 and higher, it said.
Draw on a map and get results within that area.
Yahoo has a new iPhone app that rocks. It’s a map and you can draw on an area of the map and get local biz results for just the area you’ve circled (or whatever crazy shape you make up).
It’s free and available in the iTunes App Store.
If your NCAA March Madness brackets are as messed up as mine, you’ll need a distraction this weekend.
So, catch up with these search stories from the week that just didn’t make it into their own post.
Google Analytics is now integrated into the Microsoft Silverlight framework. They also announced they are developing a global, browser-based opt-out plugin.
Google Commerce Search added advanced synonym options.
Yahoo! will also provide search advertising as part of the deal.
Yahoo! has over 80 mobile partnerships with carriers and device manufacturers. Another major partnership they have in Europe is with 02 in Germany. That partnership was launched in November 2009.
“It’s clear that people want access to all of Zillow’s data and information like Zestimates, listing information, and prior sale price while they are out looking at homes or exploring neighborhoods. We saw this as a great opportunity to be on a platform with enormous potential for real estate and home shopping,” Spencer Rascoff, Zillow chief operating officer.
A couple of updates to one of the most popular mapping products.
MapQuest has two updates for you to enjoy. One is greater access to version 2.0 of their mobile offering. Now, 40 of the most trafficked devices have access.
Included in MapQuest Mobile 2.0:
- My Places
- Live Traffic
- Find Me
- Local Search
Find out what’s in stock nearby.
Ever go to pick up something at a store and they’re out. No problem, just go to another store or another location of the same chain. But they don’t have it either. Annoying.
A list of results will come up – look for a blue dot with either “In stocky nearby” or “Limited availability.” Click the link and find out which store has what you’re looking for.
WHERE’s goal is to generate relevant ads based on location and context.
“We built WHERE Ads because we wanted to deliver a better advertising experience to our audience.” said Walt Doyle, CEO of WHERE. “Leveraging our unique access to the carrier infrastructure, we are able to deliver hyper-local, contextually relevant content. The result is that we are driving benefit by connecting the consumer and the local merchant. We’re now excited to begin offering this solution to third party publishers.”