Thursday, November 23rd, 2017

Microsoft will acquire Skype for $8.5 billion in a move that is the biggest acquisition of the company’s history. “Microsoft Chief Executive Steve Ballmer, though, sees the Internet as an essential battleground for Microsoft, a company that still makes the vast bulk of its profits from Windows and Office software systems. Investors have become increasingly concerned about Microsoft’s ability to squeeze continued growth out of those businesses, as rival technologies from Apple Inc., Google and others put more pressure on profits,” the Wall Street Journal reported….

Microsoft today filed a formal complaint in Brussels accusing Google of curating a monopoly of the search market and unfairly promoting their own products. The chief concerns from Microsoft is the monopolization of YouTube indexing, the Android market, and Google advertising….

Harry Shum, Microsoft VP of Search Product Development, is presenting a keynote address at the Fourth ACM International Conference on Web Search and Data Mining in Hong Kong Friday, where he will discuss the role of personal search history as a factor in search results, the conference site reported. Shum will explain the changes being made at Bing and how the engine is using a “Dialog Model that consists of three building blocks: an indexing system that comprehensively collects information from the web and systematically harvests knowledge, an intent model that statistically infers user intent and predicts next action, and…

While AOL has a 5 year deal to use Google for their search results, it seems they may be using Microsoft for their content SEO, according to their recently leaked Master Plan. The plan that Business Insider published shows AOL plans to use “SEO Checker” for optimizing their content. SEO Checker is the built in program for optimizing content in Microsoft’s Expression Web 4 – their content management system. UPDATE: Simon Heseltine, Principal SEO Manager for AOL, informed us that the AOL ‘SEO Checker’ was not Microsoft’s and the “tool is one that has been created by our devs for…

The new Internet Explorer Browser – IE9 – will include an option to turn off tracking, perhaps in a move to address the coming “Do Not Track” registry the Federal government is planning. However, the motives and methods Microsoft is using for this could use a little examination. Is it a complicated process that may pass government muster but be a little too complicated for users to engage, or an alternative to the registry?…

An overview of some of today’s search, ad, tech news…

AOL is currently gauging the offers of several companies to power its search as its $700 million-a-year deal with Google is set to expire in December. Whether it renews its agreement with Google or switches to another search company, AOL is likely to sign in its partner for the few years to come by September, according to various reports….

As Yahoo and Bing progress on the Search Alliance, Yahoo said it is live testing results of Microsoft organic and paid search on its platform this month. In its update, Yahoo also gave a few other prospective dates and steps. Read on….

An overview of some of today’s ad/tech news….

An overview of some of today’s ad/tech news…