With ChaCha’s vast database of questions and answers, it was only a matter of time before the data was mined for market research. ChaCha has released a study conducted by Frost & Sullivan, which attempts to delve into the dangerous and murky minds of teenagers and young adults in order to gain perspective on brand preferences.
“Teens rely on their mobile devices as their primary media and they ask ChaCha over a million questions each day providing insights on their brand attitudes and actions,” says Scott Jones, CEO of ChaCha. “Along with the search query and answer string, ChaCha also has insights into other metrics related to the end user-including demographics, location, and device type.”
