One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: “Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?” Well, June 14 is still a long ways off, but I’ve started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs.
Now, what I really hope to find are some successful video marketing case studies that can help Canadian marketers to boost their next video marketing projects to the next level. In the meantime, I’ve found five fabulous global viral ads that are worth sharing.
On Thursday, I asked, “Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?” And I put together a list of the Top 10 SEMs who were working hard to change the industry’s collective image — “sometimes in unpredictable ways.”
This prompted Brent to post the following comment: “Interesting list, but I believe there are several behind the scenes, in the trenches, marketers that are really doing a lot of the work.”
Brent, you’re right. So, today I want to share the list of the Top 10 Unsung Heroes of Search and Social Media Marketing who are also working hard to change the industry’s collective image — “sometimes in unpredictable ways.”
If anyone tells you that one vote doesn’t matter, go to Yahoo! News or Google News this morning and search for “too close to call.”
Here are just some of the 2010 election results that haven’t resulted in a winner:
Three Senate Races Too Close to Call: According to Brody Mullins of The Wall Street Journal blog, “A day after voters headed to the polls, three key Senate races remain too close to call. In Colorado and Washington, the incumbent Democratic senators are clinging to tiny leads with most of the precincts reporting, according to the AP. In Alaska, the AP tally shows Republican Sen. Lisa Murkowski leading her two opponents in an unconventional bid to win a write-in campaign after she lost the Republican primary.”
At a recent SEO conference there was a question asked about getting a geo-local page to rank better for their own specific brand + the location (where they were competing against resellers & aggregators in that vertical). I was a bit tired at the end of the day, so I am not sure if I got my point across well enough there…so I figured it would make sense to follow up here. 
When the above question was sussed out more fully it turns out that the core issue was not that of rank, but rather one of demand. Even with them + all the aggregators that particular branch was simply not profitable, especially when compared against other branches in neighboring towns.
Marketers often rely on a facade. If marketing and advertising were truly transparent few marketers would ever be seen as heroes 
When information didn’t spread as widely it was easy for one public relations hero to scam one country into bombing and destroying another for the benefit of their client.
Distortions and misinformation can work in the short run, but with the web people are connected all the time and the memory is deep.
He’s done it again. Lee Odden, the CEO of TopRank Online Marketing, has just launched a new Facebook Group called “Marketers with Beards.” And even people without facial hair are begging to become members.
Now, we shouldn’t be surprised by his latest masterstroke.
Odden is one of 25 online marketing experts featured in “Online Marketing Heroes” published by Wiley. He has also been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine.
Back in August, I asked Odden what he was doing after Connected Marketing Week — and he told me that he was going skydiving with The Army Golden Knights.
The latest video from Matt Cutts talks about the value of SEO to Google.
The questioner asks:
“Why does Google support SEO specialists with advice? Google’s business is to sell text ads…”?
Matt explains that Google sees SEO helping, rather than hindering, their business model long term.
How?
SEOs create – and encourage site-owners to create – the very sites that Google’s technology demands i.e. context accessible by an automated crawler, largely text based, and clearly marked up.
I recently came across an interesting stream of search traffic.
The demographic using this search stream was one I had no direct experience of previously. I was amazed at the high level of site interaction this group engaged in. It was related to the wedding of two people I’d never previously heard of – Ti & Tiny. From the names of the people who responded, I determined the traffic was mostly African-American. Pretty obvious given the topic, right.
Effective marketers leverage marketing channels.
Scammers & spammers ruin them for everyone else.
There is a long line of this on the web…
- Email was personal, then it was easy to automate & done in bulk.
- Guest books and blog comments were a way to add value, then they were sources of free links.
- Links were a signal of relevancy, then they were bought and sold in bulk.
For the past two weeks, I’ve been on vacation in Ireland. My wife wouldn’t let me bring my laptop or cell phone, but that didn’t mean my interest in marketing was left behind in Boston. That’s why I know today is “Arthur’s Day,” which celebrates the birth of Arthur Guinness and asks us all to raise a glass “to Arthur” at 17:59 in Ireland (which will be 12:59 p.m. this afternoon Eastern time).
Or, should I say, raise a glass “to Martha” — as the fellow in the Guinness advert proclaims.
