The landing page, in terms of SEO, went out of fashion.
Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.
However, the type of landing page we should take a closer look at is the type of landing page used in PPC – a page carefully crafted to lead a visitor to desired action. SEOs can benefit from applying the same techniques used for creating effective PPC landing pages to their organic pages. After all, we all want visitors to arrive at our pages, and take a desired action.
Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd.
Not in a bad way, of course 
Here are some ideas on how to construct winning proposals.
Size Isn’t Everything, But It Does Count
Large proposals take a long time to do. On the upside, large proposals can look impressive, simply by virtue of their size. Clients often like to see large proposals, but they don’t tend to read them.
I remember in 2nd grade when our teacher was teaching us how to do math I raced ahead and was doing lessons for today, tomorrow, and next week. The teacher rewarded my efforts by yelling at me and ripping up the pages from the book and giving me a 0 on that homework.
In fourth grade we would play around the world with math flash cards where you raced to say the answers, and I would literally go all the way around the classroom without losing. I won so much that the other kids would boo when I won and cheer if I lost. In 5th grade I scored well on some state examination test that they had me take a college level entry exam. I beat most college-bound high school students in math before I entered junior high school.
And all this, only to find out there was a missing ingredient the whole time 
Of course, if Dilbert had a text version of the cartoon and perhaps a more relevant alt tag in his embed code that would help too. Just saying
It’s free to join and affiliates get paid for leads and sales.
Keyword research tool provider WordStream is launching a new affiliate marketing program. It’s free to join and rewards sales of the company’s software products including the HYPERLINK suite of custom PPC and SEO tools.
Affiliates will get $5 per lead for WordStream Keyword Management for PPC Software free trial signups and up to $300 commission on sales of WordStream Keyword Management for SEO software subscriptions.
WordStream will provide affiliates with marketing collateral including links, banner ads, emaily copy, brochures, case studies and landing pages. Referrals on all leads and sales are tracked for 90 days.
We’ve discussed in the past about how our brand is “everything we do”.
As an SEO provider, business owner, or service provider, your brand is more than your logo, website and advertising. It’s also what you say, what you do, how you act, and how you treat people.
Today, let’s look at the benefits of using fairness as a way to add value to your brand.
The Importance Of Reciprocation
We all know about “win-win” deals.
Why Popular People May Seem Negative to Some
I was chatting with a friend today about one of our projects and he mentioned how he stopped liking a few other internet marketers recently due to their negativity. Him stating that gave me a bit of internal reflection, and I think it comes down to a few things…
- When people get from a certain level of success to say 5x or 10x, many may feel guilty about making the money and become negative about others to justify their own behaviors (after all, in *many* cases, when you grow income beyond a certain level it can require either moral flexibility and/or the ability to sharply change your internal values).
Relevancy is a good thing. It makes search and the world more efficient. Many attempts at relevancy, like search is getting more social, may just create more noise. But computers are getting better at understanding language is a good thing “our measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports.”
But it seems each increase in relevancy justifies additional increases in irrelevancy to increase monetization.
‘Accidental’ Hijacking
Each individual piece sounds useful and helpful, but the end effect (and goal) is hijacking and misdirecting traffic to display more ads.
Today I get to interview one of my favorite reads in the SEO blogoshpere, Andrew Shotland. Andrew runs the Local SEO Guide blog and has graciously taken some of his time to share with us his thoughts on Local SEO.
1. You have an enjoyable, albeit unique, writing style. Lots of people write about things worth reading but much of what they write, or how the present it at least, makes it pretty forgettable. How much has your style helped you in acquiring and keeping visitors to your site, landing clients?
HOPE is perhaps the single most lucrative thing to sell.
There are so many people in need of direction, while so few actually want to do the work required to achieve the end goal. Thus many scammers sell the end result up front while glossing over the hard work required to get there.
I was over at a friend’s house in the bathroom and saw a copy of “Your Infinite Power to be Rich” sitting on the floor & flipped open to a random page…page 102
THE UNIVERSAL BANK
