Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in “personalized” retargeting. Criteo currently traffic $2 billion worth of online inventory from over a thousand customers, serviced by 200 employees. It’s not an exclusive partnership, but it will be a time-saver for Marin customers who are already buying retargeted inventory and could be a boon for Criteo’s transatlantic ambitions as they are currently more well known in Europe than the USA.
This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has been answered. Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. This is great news for local business chains and companies that have a more complex sales process. It’s also good news for marketers battling for bigger search marketing budgets against other channels such as outdoor and TV because it will make it easier to attribute some offline conversions to paid search campaigns.
Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing.
Advanced solutions for Facebook include algorithmic bidding, audience segmentation, and ad rotation features.
Although managing and optimizing large-scale advertising programs on Facebook can be a time consuming task, Marin Software now addresses these inefficiencies through integration with the Facebook Ads API. This enables marketers to use Marin’s search marketing optimization and analytics tools to efficiently advertise to Facebook’s 500 Million users. With Marin, marketers can now consolidate the management, reporting, and optimization of their search and social marketing campaigns saving time and reducing the need for offline analysis in spreadsheets.
Kenshoo, the provider of online demand generation solutions, said it won preferred API Pricing from Google’s AdWords for its Kenshoo Search and Kenshoo Local services. The agreement will translate into reduced API costs for Kenshoo clients who run paid search campaigns on AdWords. Marketers will be able “to experiment with new creative strategies and build more comprehensive campaigns to optimal scale” on both its platforms, it said.
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider.
As an interactive marketing agency with clients such as Victoria’s Secret, Disney, and CapitalOne, Razorfish has to be razor sharp with the way they conduct their business. Without the right tools, search marketing can be a tedious, manual task that soaks up company time and profits.