Bits and bobs to keep up with search agency news: Kenshoo and Marin software with Google AdWords, Magnetic, gShift Labs
Kenshoo, the provider of online demand generation solutions, said it won preferred API Pricing from Google’s AdWords for its Kenshoo Search and Kenshoo Local services. The agreement will translate into reduced API costs for Kenshoo clients who run paid search campaigns on AdWords. Marketers will be able “to experiment with new creative strategies and build more comprehensive campaigns to optimal scale” on both its platforms, it said.
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider.
As an interactive marketing agency with clients such as Victoria’s Secret, Disney, and CapitalOne, Razorfish has to be razor sharp with the way they conduct their business. Without the right tools, search marketing can be a tedious, manual task that soaks up company time and profits.
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As a result, they’ve reduced time spent on daily bidding, reporting, and campaign management by up to 50%.
