Tuesday, November 19th, 2019

Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in “personalized” retargeting. Criteo currently traffic $2 billion worth of online inventory from over a thousand customers, serviced by 200 employees. It’s not an exclusive partnership, but it will be a time-saver for Marin customers who are already buying retargeted inventory and could be a boon for Criteo’s transatlantic ambitions as they are currently more well known in Europe than the USA. Personalized retargeting is the process by which it is possible to reach…

This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has been answered. Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. This is great news for local business chains and companies that have a more complex sales process. It’s also good news for marketers battling for bigger search marketing budgets against other channels such as outdoor and TV because it will make it easier to attribute some offline conversions to paid search campaigns….

Marin Software today announced advanced applications for Facebook Advertising at SES San Francisco. Marin Search Marketer now offers advertisers and agencies the ability to manage Facebook Ads alongside paid search programs on Google, Yahoo!, and Bing….

Bits and bobs to keep up with search agency news: Kenshoo and Marin software with Google AdWords, Magnetic, gShift Labs…

Saving time on bidding and reporting reaps big rewards for the digital agency and software provider….