As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity between Facebook and Zynga.
According to a TechCrunch report citing an email from unnamed sources, social-gaming giant Zynga is readying to fend for itself, cutting the cord to Facebook and launching its own social gaming platform to be called Zynga Live.
Move is latest in location-based features for the search giant.
Google has been on a “Nearby” kick lately. In January, they added “Near Me Now” suggestions to the mobile homepage. Earlier this month, they added “Nearby” suggestions to search results within Google Maps. Now, the main Google search results are getting the “Nearby” treatment.
This time, “Nearby” has been included in the “Search Options” panel. You’ll find it under the third options set, under the link for “Social.”
Click on “Nearby” and Google will automatically bring up results based on your default location. You can also customize your location in the Search Options panel:
