Bill Tancer, General Manager, Global Research at Hitwise, posted some interesting data today about LivingSocial and the Adoption Curve.
With Google rumored to be offering $6 billion for category leader Groupon, and The Washington Post reporting that LivingSocial is expected to get $150 million investment from Amazon, Tancer says, “Of course the question we’re all asking is whether social buying is the next big play in our 2.0 world or is it tulipesque hysteria.”
So, what does the data tell him?
