The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. Obviously, a lot has changed since then, so the two groups are releasing an update to the standards.
Over 100 legal, sales and buying contributed to the updated standards. The new version, 3.0, includes performance-based advertising and user-generated content platforms. To read the 12 page document and compare it to Version 2.0, click here.
The Google Book Settlement has finally been revised. There are two main changes that have been made: how the settlement pertains to other countries and unclaimed works.
Here’s Google’s official statements on those two issues:
International Scope:
As revised, the settlement will only include books that were either registered with the U.S. Copyright Office or published in the U.K., Australia, or Canada. After
hearing feedback from foreign rightsholders, the plaintiffs decided to narrow the
class to include only these countries, which share a common legal heritage and
similar book industry practices. British, Australian, and Canadian rightsholders are
joining the case as named plaintiffs and will also be represented on the Board of the
Book Rights Registry.
Google has provided additional information to the FCC’s regarding Google Voice. You might remember that Google already responded to FCC’s questions about Google Voice and why a mobile app for it was rejected for the iPhone.
This time, Google Voice is responding to concerns raised by AT&T about restricting calls to select area codes, something telecommunications carriers are prohibited by law from doing.
This morning, the Federal Communications Commission voted to consider Chariman Julius Genachowski’s proposed net neutrality rules. This means the two rules will be opened for public comment before finalized through an FCC vote.
Genachowski publicly announced his new rules at a speech last month at the Brookings Institution. They are:
- Preventing Internet access providers from discriminating against particular Internet content or applications, while allowing for reasonable network management.
- Ensuring that Internet access providers are transparent about the network management practices they implement.
Google has long been a proponent of Net Neutrality. Reacting on the Official Google Public Policy blog, Google’s Washington Telecom and Media Counsel, Richard Whitt, wrote:
This morning, the Federal Communications Commission voted to consider Chariman Julius Genachowski’s proposed net neutrality rules. This means the two rules will be opened for public comment before finalized through an FCC vote.
Genachowski publicly announced his new rules at a speech last month at the Brookings Institution. They are:
- Preventing Internet access providers from discriminating against particular Internet content or applications, while allowing for reasonable network management.
- Ensuring that Internet access providers are transparent about the network management practices they implement.
Google has long been a proponent of Net Neutrality. Reacting on the Official Google Public Policy blog, Google’s Washington Telecom and Media Counsel, Richard Whitt, wrote:
This morning, the Federal Communications Commission voted to consider Chariman Julius Genachowski’s proposed net neutrality rules. This means the two rules will be opened for public comment before finalized through an FCC vote.
Genachowski publicly announced his new rules at a speech last month at the Brookings Institution. They are:
- Preventing Internet access providers from discriminating against particular Internet content or applications, while allowing for reasonable network management.
- Ensuring that Internet access providers are transparent about the network management practices they implement.
Google has long been a proponent of Net Neutrality. Reacting on the Official Google Public Policy blog, Google’s Washington Telecom and Media Counsel, Richard Whitt, wrote:
This morning, the Federal Communications Commission voted to consider Chariman Julius Genachowski’s proposed net neutrality rules. This means the two rules will be opened for public comment before finalized through an FCC vote.
Genachowski publicly announced his new rules at a speech last month at the Brookings Institution. They are:
- Preventing Internet access providers from discriminating against particular Internet content or applications, while allowing for reasonable network management.
- Ensuring that Internet access providers are transparent about the network management practices they implement.
Google has long been a proponent of Net Neutrality. Reacting on the Official Google Public Policy blog, Google’s Washington Telecom and Media Counsel, Richard Whitt, wrote:
The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo! search deal. Announced at the end of July, the deal has Microsoft and Yahoo! partnering up on search in order to create what will become the number 2 search service in the United States.
In the letter (PDF), Nancy Hill, President and CEO of the AAAA, wrote:
These benefits are too important to wait for. As leading members of the advertising and marketing services industry, we urge the Department of Justice to bring its antitrust review to a speedy conclusion. This proposal enhances competition, and should be allowed to take effect as soon as possible.
If you are a blogger in the US your life is about to change big-time.
You have just entered the Twilight Zone…
New FTC guidelines (read full version) described in the official press release state:
1 – “the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”
and
Recently, AT&T openly criticized Google for blocking calls on its Voice product. Long-distance carriers such as AT&T are prohibited by law from restricting calls to higher-cost areas. Google responded by saying that Voice is an internet-based application and therefore exempt from the law.
Now, a group of Democrats and Republicans in the U.S. House of Representatives are asking FCC to investigate Google Voice’s call restrictions. The FCC is already probing the rejection of a Google Voice application for Apple’s iPhone, which is only available through AT&T. Thus far, Apple has informed the FCC that it has not officially rejected the Google Voice app, while Google has said that the app was indeed rejected by the powers that be in Cupertino. AT&T was not cited at fault by either party.
