Thursday, August 22nd, 2019

As many search marketers in the U.S. retail sector will know, the holiday season simultaneously represents the biggest opportunity and threat to career success. Sales figures from the final months of the calendar year can literally “make or break” a company’s annual performance. Kenshoo has created a barometer for examining online holiday shopping trends based on their search marketing software which is used by five of the top ten U.S. retailers and manages over $1 billion in annual advertising spend….

Bits and bobs to keep up with search agency news: Kenshoo & SapientNitro, ClickEquations, and more…

Bits and bobs to keep up with search agency news: Kenshoo and Marin software with Google AdWords, Magnetic, gShift Labs…

Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll….

Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche: local search. Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. Kenshoo Local was unveiled at the Interactive Local Media Conference last week in Los Angeles. “The new ‘local’ solution is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local. The technology is designed to meet a growing need among agencies…