Wednesday, August 12th, 2020

Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled the complex world of social media metrics in his morning keynote at SES London 2010. Sterne, who is also chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit, revealed some findings from his upcoming book, which, coincidentally, is entitled “Social Media Metrics.”…

Way back when (in internet time) when ClickZ launched its merry band of internet marketing pioneers, one Jim Sterne was amongst them. And now he’s back! And we’re delighted to have you back on board, Jim! Over the years Jim Sterne and I have spoken at a gazillion online marketing events. And not only is Jim one of the original online marketing masters, he’s one of the nicest guys in the industry to hang out with. So heads-up, Jim’s first new column is here and be sure to subscribe to receive his industry musings on a regular basis. Fellow Brit…