Wednesday, August 12th, 2020

Search-based online advertising network Chitika has put out an interesting study showing that the top spot in Google receives 20 percent of clicks among iPad users….

Admob (the mobile ad network owned by Google) recently surveyed 1431 tablet device owners to learn more about their usage habits. The survey found that gaming was the number 1 activity for tablet owners and searching is the 2nd most popular activity on tablet devices. This is noteworthy as this is a behavior change from traditional desktop and laptop usage, where searching the web and using email are the top activities. However, what is truly remarkable about the behavior change reported in the AdMob study is that owners are now spending more time using their tablet devices than they are…

Google’s mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices). The survey found:Nearly half (43%) of those surveyed use their tablet more than their desktops Over 30% of users spent more time on their tablet than the time they spent watching television. 82% primarily use their tablets at home. 77% reported that their desktop usage declined after obtaining a tablet device….

An overview of some of today’s ad/tech news…