Interactive Marketing is a crucial piece of any major marketing strategy in any small, mid and Fortune 500 companies. The Internet also known as the “World Wide Web” have been around since WWII, although it wasn’t until the 1990’s that this tool made its entrance to the mass population worldwide. Internet pioneers such as AOL , Netscape , Yahoo and Altavista established their names in the industry and opened the gateway to the electronic / online world. It wasn’t until late 1990’s that the name Google popped up in people’s mind. The promise of a simple white landing page with a search box was light enough to navigate fast through the 14.4 and 28.8 kbps modems at the time. Soon enough Google was a hit and the genius minds behind introduced Google Adwords and Pay per Click Advertising. These methodology was used to a certain extent by some companies mostly online casinos and adult sites looking to promote their online products, but this will change forever as more and more businesses starting opting their URLs into this platform and buying the best keywords related to their business or products. Search Engines popularity grew exponentially and with this a new wave of the so called “internet marketing professionals” in the field. Search engines work like a huge library with zillions of documents in their databases, therefore in order to show the most relevant results they must implement algorithmic functions that determine documents assets and content in order to show ranking relevancy on their search results. The “Search Engine Optimization” technique is the so called hot topic of the day, every company seeks for “SEO Specialists” and nowadays there is big money on the table for people with such skills. On the same page, there are lot of “SEO specialists” that are nothing but a scam promising the top rankings and getting 0 results for companies.  Read more... (808 words, estimated 3:14 mins reading time)