Friday, June 5th, 2020

Hot on the heels of Google IO’s Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. The settings tab of your AdWords account now has a new targeting option called “Tablets with full browsers”, which appears under targeting “Mobile devices with full browsers”. The provision has been made to distinguishing between iOS and Android tablet devices, but initially the new tablet setting only allows you to target iPads only, but Google AdWords promises that new tablets will be available over the coming months. You…

Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks. After running the story SEW received many phone calls and emails from readers looking to get further information. Obviously the data really struck a chord with many of you, so we decided to mock it up the results in a data visualization. Hopefully the infographic will be a useful tool in your armory to persuade your client teams and or senior managers to invest in search engine optimization (SEO). Click image above to enlarge. You can download a full-size…

Yesterday we reported that AOL leapt 5 spots to be the number 2 online video destination in March, according to ComScore Video Metrix. Where people go to watch online video metrics is currently a more interesting statistic than search share because, whilst the top position rarely changes (it’s always YouTube), the other players shift positions quite a lot….