Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market is now more measurable.
Experian, the global information services company, today announced that it is launching Hitwise in India. The Internet measurement service will help domestic and international marketers operating in India to improve their online marketing, content development, affiliate strategies and search tactics.
In a press release, Navin Chandani, Managing Director of Experian Marketing Services in India, said: “India has the fourth largest Internet population in the world and one that is growing rapidly and Experian Hitwise will provide marketers with the kind of competitive intelligence to help them accurately measure and drive even greater returns from their digital marketing activities.”
If you’ll join me in crawling out of our connected lives for just a second, let’s remember that there are still parts of the world that still don’t have the internet. These areas more than any other are in dire need of answers that search can provide. Answers related to farming and entrepreneurship. Answers that could transform a community, improving its economics and health.
The New York Times featured a nonprofit organization called Question Box is determined to bring those answers to such communities. Founded by Rose Shuman, Question Box staffs calling centers who receive questions, via cell phone, from developing villages in Uganda. Though the internet remains slow and elusive, cell phones have taken hold in Africa.
Think Google dominates in the US? Well, according to new comScore data, internet users in Brazil and India are even more Googley-eyed. In those countries, almost 30% of total time spent online is spent with Google.
The United States doesn’t even crack the top ten when it comes to minutes spent on Google. The global average is 9.4%.
Alex Banks, managing director of comScore Latin America offered up his thoughts on why it’s Brazil and India that are so Google-icious.