Wednesday, July 17th, 2019

The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the United States….

U.S. Internet advertisers spent $12.1 billion in the first half of this year — a new half-year record, and the highest second-quarter revenue on record, the Interactive Advertising Bureau reported yesterday. That figure is 11.3 percent higher than the first half of 2009….

One of the events that was part of Connected Marketing Week was a one-day forum on the “Future of Display: Ad Networks and Exchanges,” which was co-programmed by the IAB Networks and Exchanges committee….

The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. Obviously, a lot has changed since then, so the two groups are releasing an update to the standards. Over 100 legal, sales and buying contributed to the updated standards. The new version, 3.0, includes performance-based advertising and user-generated content platforms. To read the 12 page document and compare it to Version 2.0, click here. Of particular notice is the inclusion of Data Usage standards. This is, no doubt, a reaction to interest from…

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in the first half of 2009 declined by 5.3% compared to the same period, coming in at $10.9 billion. However, search continues to ride out the economic downturn by increasing 1.7% to $5.15 billion. “While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online,” said David Silverman, PwC Assurance partner. The…