This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the today’s evolving online video landscape.
Enhancements to the service include:
- The ability to filter video viewing activity between ads and content.
- TV show-level reporting for major broadcast sites.
- Additional reporting metrics, including average daily unique viewers, viewing sessions, percentage of ads by videos viewed, percentage of ads by time spent viewing video, ads per content video, content minutes per ad minute.
comScore Video Metrix today announced that more than 174 million U.S. Internet users watched 28.1 billion videos online in February 2010.
Image by SESConferenceSeries via Flickr
That’s more Americans than watched the Super Bowl that month.
A record 106.5 million people watched the New Orleans Saints beat the Indianapolis Colts 31-17 in Super Bowl XLIV on CBS, according to Nielsen. That’s not only the biggest audience to date for the Super Bowl, but the biggest audience for a televised event in the U.S. ever — knocking off the finale of “MASH” on CBS, which averaged almost 106 million viewers when it ran back in 1983.
NBC takes to the airwaves to poke fun at the web’s largest video site.
Hulu has built success on being the go-to place for broadcast shows you may have missed or forgotten to DVR. It’s also a place to check out old tv shows and some movies.
As YouTube explores forays into hosted TV and movies, that’s obviously a threat to Hulu. But since Hulu was started by NBC (and Fox), they have many resources to put dents in YouTube’s pristine reputation.
Tonight, at 9pm EST, President Obama will give his second State of the Union address. For those unfamiliar with American politics, this is an annual speech given by the sitting President addressing the current state of U.S. affairs and his plan for the future.
You can catch the speech online at many sites. Here’s a list:
WhiteHouse.gov
Hulu
YouTube
Ustream (CBS coverage)
CNN
C-SPAN
What other sites are streaming the State of the Union live tonight? Leave the links in the comments section below.
Image by SESConferenceSeries via Flickr
According to comScore Video Metrix, more than 170 million U.S. Internet users watched nearly 31 billion online videos during November 2009. This means 84.8 percent of the total U.S. Internet audience viewed online video that month, a new record.
Americans watched an average of 182 videos per viewer during the month. And the duration of the average online video was 4.0 minutes. This means the average online video viewer watched 12.2 hours of video.
If you drill down into the data, you’ll see that 128.1 million viewers watched more than 12 billion videos on YouTube.com. That’s 94.3 videos per viewer.
Hulu will apparently be expanding their online video search from TV and movies to music-related content with a new partnership with Warner Music.
The first Warner artist to be featured is Muse. You can visit their Hulu page at http://www.hulu.com/muse. In the coming weeks, pages will be launched for Jason Mraz and personal fav Paramore.
You may remember that Warner pulled its vids from YouTube after the two were unable to renegotiate their contract. Finally, this past September, they reached an agreement and the music videos were put back up.
The new beta feature lets you search captions for thousands of videos across Hulu. Caption Search can be found in Hulu Labs.
When on the Hulu Labs page, scroll down to find the actual projects in Labs.
Along with caption search, Hulu is releasing “heat maps.” This graphs user interest along a timeline of a given video that has caption search.
You can find the heat map under the “Captions” tab, located under the video you’re watching. Hover over a bar on the heat map to see where it corresponds in the video.
Recently, MSN unveiled its new homepage, which relies on structured data from Bing. Now, the MSN/Bing integration intensifies with a re-vamping of Bing’s video search. Bing has updated its video search to incorporate high-quality MSN content. With the update, you’ll be able to access videos from Hulu, MSN, ABC, and Youtube directly from Bing’s video search page.
The update is rolling out and should be complete in the next week or so. Right now, I’m able to access a preview at bing.com/videos/browse or by clicking “Videos” on the homepage.
Here’s a screenshot of the new Bing Video (click to enlarge):
