The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via StreetView and their candidness over the closure of the Nexus One webstore are truly great examples of business blogging. Today, the Inside Adwords blog finally discloses the how AdSense revenue share split is calculated.
Large publishers are already privy to this information in their negotiations with the advertising giant, but up until now, Google has never revealed this information to its ’self service’ customers.
There are a couple of Google AdSense updates you’ll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video ad units will contain a thumbnail image plus three lines of text. They’re available in the following formats:
- 300×250 Medium Rectangle
- 336×280 Large Rectangle
- 728×90 Leaderboard
- 250×250 Square
- 200×200 Small Square
Next up, AdSense is launching View-through conversion reporting. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn’t click – but then goes to your site and performs one of your conversion actions (purchase, signup, etc) within 30 days, that will show up on the report.
