Saturday, September 22nd, 2018

Google announced its ’boutique analytics’ for its fashion site – Boutique.com – with Designer Analytics for its design partners and Trend Analytics “that gives curious fashionistas a view into the latest, site-wide fashion trends.” “Coinciding with New York Fashion Week, which kicks off today, Boutiques.com introduced two analytical tools — Designer Analytics for designers and Trend Analytics for the consumer. It also unveiled recent boutique additions Michael Kors, Jil Sander, Thakoon and Billy Reid — bringing the amount of designer partners to nearly 80, up from 30 three months ago when the fashion site launched,” WWD Media reported….

Bits and bobs to keep up with search agency news: Trada/Google Ventures, IBM and Boostability…

It’s a Saturday and it’s probably a sunny spring day outside. Unless you are in Australia… oh no, wait, scratch that… no change there :) Either way, Saturdays mean we have another offbeat contribution from someone outside of ‘the industry’ to share their thoughts on our industry. And.. if you find yourself bored at a bus stop, stuck inside doing laundry, or just “gotta knuckle down” and earn some cash today because you are one of the wicked ones who gets no rest… …then you might wanna checkout or recap on some of the hottest search marketing strategies in the…

The move encourages federal websites to utilize cloud-based apps….

Search Engine Strategies London 2010 kicked off this morning — literally. The opening keynote speaker, Avinash Kaushik, author, blogger and Analytics Evangelist at Google, challenged the 1,500 attendees to “forget everything you know about analytics — it’s a new decade and there are new rules.”…

Google Analytics is now available in six additional languages. They are: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese. The total number of languages available in Google Analytics is now 31. If you wish to switch languages in Google Analytics, simply look for the language menu in the top right corner of the login page….

The search community is doing well on the Google Analytics IQ test. A little too well. It’s apparently so easy, that Google is raising the score required to be classified as Google Analytics qualified. Previously set at a generous 75%, the new passing score is now set at 80%. This does *not* apply retroactively. If you previously passed at a score between 75-80, your qualification remains intact. But you will be required to score 80%+ on your renewal. So cram just a little bit more next time you take the Google Analytics IQ test!…

The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features. Here’s what’s included in the API update: Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API: Create them on the fly by specifying their expression directly through an API query. Use advanced segments created in the Google Analytics web interface through the API. Goal 5-20 and Configuration Data – Analytics recently increased the number of goals allowed from 5…

Yesterday at SES Chicago, Google announced the following updates to Analytics: Annotations If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip – and others can respond when they check the analytics on their end. Custom Variables in Advanced Segments Multiple custom variables were made available in October, but only as a report in the Visitors section. Beginning this week, you can create advanced segmentation based on custom variables. Custom Variables in Custom Reports The custom variables expansion continues with the ability to create custom reports…

This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster. Google Analytics is getting in on the effort with a new code snippet. If you’re not familiar, when you sign up for Google Analytics, you’re given a piece of code to put on your website. That’s how Google can track stats on your site. This new code snippet…