Saturday, September 4th, 2010

Last night, “America’s Got Talent” was was turning Maestro Alexander Bui, a 16-year-old pianist from Egg Harbor Township, NJ, Jackie Evancho, a 10-year-old opera singer from Pittsburgh, PA, and Dan Sperry, a 25-year-old magician from Las Vegas, NV, and Kristina Young, a 22-year-old singer from Spearfish, SD into YouTube stars.

But there are some other YouTube stars who are monetizing their 15 minutes of fame day in and day out. Big time.

On July 30, YouTube increased the upload limit to 15 minutes. And I wondered, “Now, what can you do with the new 15-minute limit that you couldn’t do with the old 10-minute limit?

According to Gary Strauss of USA TODAY, 12 new acts chosen from 20,000 audition YouTube videos submitted for inclusion on NBC’s America’s Got Talent (Tuesday, 9 ET/PT).

Okay, it’s summer. Some people read books at the beach. I’m scanning Google News for the latest developments at YouTube.

Anyway, the YouTube candidates were culled to about 40, and then winnowed down to 11 by AGT producers and show judges Howie Mandel, Piers Morgan and Sharon Osbourne. YouTube viewers then selected Pittsburgh’s Jackie Evancho — a 10-year old opera singer — to round out Tuesday’s competition.

According to The Associated Press, 80,000 videos have been submitted to YouTube.s “Life in a Day” project.

Now, all director Kevin Macdonald needs to do is turn the 4,600 hours of footage into a documentary film. The first step will be to cull down the raw material into just 100 hours of footage.

Then, Macdonald will boil that down into a final, feature-length film, that will premiere in January at the Sundance Film Festival and on the YouTube website.

According to The Associated Press, 80,000 videos have been submitted to YouTube.s “Life in a Day” project.

Now, all director Kevin Macdonald needs to do is turn the 4,600 hours of footage into a documentary film. The first step will be to cull down the raw material into just 100 hours of footage.

Then, Macdonald will boil that down into a final, feature-length film, that will premiere in January at the Sundance Film Festival and on the YouTube website.

According to The Associated Press, 80,000 videos have been submitted to YouTube.s “Life in a Day” project.

Now, all director Kevin Macdonald needs to do is turn the 4,600 hours of footage into a documentary film. The first step will be to cull down the raw material into just 100 hours of footage.

Then, Macdonald will boil that down into a final, feature-length film, that will premiere in January at the Sundance Film Festival and on the YouTube website.

Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” Well, you can now get “15 minutes of fame” on YouTube.

Joshua Siegel, Product Manager, Upload and Video Management, today announced on the Official YouTube Blog “We’ve increased the upload limit to 15 minutes.”

You may wonder “why now?” — the upload limit for non-partners has been 10 minutes since March 26, 2006.

If you haven’t seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, “Should your man smell like an Old Spice man?” As of today, the video has 11,740,466 views — making it the most viewed video on YouTube during the past month.


Old Spice | Questions

Well, a variety of news sources are reporting that sales of the Old Spice brand have increased by 107 percent. Here are a couple of my favorite stories:

Old Spice Guy doubles sales, gets movie deal by Lesley Ciarula Taylor of thestar.com.

Most reporters are focused on the United States Copyright Office declaration that it is it legal to unlock or ‘jailbreak’ a mobile device from the manufacturer and network provider from which it was purchased from, which permits users to install unapproved software under the Digital Millennium Copyright Act’s (DMCA) fair use provisions. The request was made by the Electronic Frontier Foundation (EFF) particularly as it applies to AT&T and Apple’s iPhone Software License agreement.

That’s because most reporters know that a story about “jailbreaking” the the iPhone will get tons of readers.

I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one late last night. A brand new group of bed and breakfast hosts, vacation rentals owners, property managers, brokers, and inn keepers called Protect Vacation Rentals is using social media to get Governor David Paterson of New York to veto Bill S6873.

Okay, so what is Bill S6873?

It’s the so‐called “Illegal Hotels” bill that recently passed the New York State Senate. The title sounds ominous, but it is really about the big hotels making rentals of apartments for less than 30 days illegal in New York City in most instances.

This afternoon, comScore announced the introduction of Video Metrix 2.0, the next generation of comScore’s online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the today’s evolving online video landscape.

Enhancements to the service include:

  • The ability to filter video viewing activity between ads and content.
  • TV show-level reporting for major broadcast sites.
  • Additional reporting metrics, including average daily unique viewers, viewing sessions, percentage of ads by videos viewed, percentage of ads by time spent viewing video, ads per content video, content minutes per ad minute.