Monday, November 18th, 2019

The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features. Here’s what’s included in the API update: Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API: Create them on the fly by specifying their expression directly through an API query. Use advanced segments created in the Google Analytics web interface through the API. Goal 5-20 and Configuration Data – Analytics recently increased the number of goals allowed from 5…

Yesterday at SES Chicago, Google announced the following updates to Analytics: Annotations If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip – and others can respond when they check the analytics on their end. Custom Variables in Advanced Segments Multiple custom variables were made available in October, but only as a report in the Visitors section. Beginning this week, you can create advanced segmentation based on custom variables. Custom Variables in Custom Reports The custom variables expansion continues with the ability to create custom reports…

Google had another busy week pushing out updates. That’s really no surprise considering Apple released product refreshes and Microsoft released Windows 7. Google hasn’t let any major update from any competitor go by without their own news and this week was no different. We’ve already covered Google getting a deal with Twitter (similar to Bing’s deal with Twitter) as well as a new social search experiment set up in Google Labs. Here are 7 updates that are slightly minor but you’ll still want to know about: Custom Search is now available for mobile search experiences on smartphone and higher-end devices….