There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected to announce a full integration between the Acquisio SEARCH ad management platform and Google Analytics.
The Google Analytics Connector will let marketers view, analyze and report on all of their Google Analytics data within the Acquisio SEARCH platform. The full integration is the first of its kind between Google Analytics and an ad management software platform.
Conversion Conference is just around the corner. I am proud to be chairing the first conference devoted exclusively to online conversion. It will be held on May 4-5, 2010 at the luxurious Fairmont Hotel in San Jose.
Join over 40 thought-provoking speakers including keynotes Bryan Eisenberg, Jakob Nielsen, and me for a dynamic two-day event. Network with over 500 peers at the parallel eMetrics Marketing Optimization Summit.
Over 26 hard-hitting sessions (see agenda) will keep you on the cutting edge. Whether you are looking for the psychology of persuasion, graphic design, copywriting, usability, landing page testing & tools, or best practices for your specific situation, it’s all here. Enjoy world-class expert sessions, hands-on live critiques, and no-holds-barred open mic panels.
The move encourages federal websites to utilize cloud-based apps.
Government agencies in the U.S. can now use the free web analytics tool offered by Google. This week, Google Analytics got approval to be listed in the Apps.gov site, which lists approved cloud-based tools.
In the announcement on the Google Analytics blog, Google took great care to assure that privacy standards would be maintained. As you can imagine, Google having access to a bunch of web traffic data for government website might raise some privacy concerns.
Google worked with the US federal General Services Administration (GSA) to make sure Google Analytics is compatible with federal websites.
Google Analytics is now available in six additional languages. They are: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese. The total number of languages available in Google Analytics is now 31.
If you wish to switch languages in Google Analytics, simply look for the language menu in the top right corner of the login page.
The search community is doing well on the Google Analytics IQ test. A little too well. It’s apparently so easy, that Google is raising the score required to be classified as Google Analytics qualified.
Previously set at a generous 75%, the new passing score is now set at 80%. This does *not* apply retroactively. If you previously passed at a score between 75-80, your qualification remains intact. But you will be required to score 80%+ on your renewal.
So cram just a little bit more next time you take the Google Analytics IQ test!
Image by SESConferenceSeries via Flickr
Back on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day, was the featured presenter on an SES Webcast about Analytics 2010 – Driving the data!
Now, I did happen to mention in a blog post about the event that Kaushik would be giving out six free copies of his newest book, “Web Analytics 2.0,” to the participants who ask the most compelling questions during the webcast. So, maybe I’m partially to blame for what happened next.
Image by SESConferenceSeries via Flickr
Avinash Kaushik, author, blogger, and Analytics Evangelist for Google, is one of my heroes. And he’s giving the morning keynote at SES London 2010 as well as one of the keynotes at SES New York 2010.
If you want to learn web analytics the right way, I strongly recommend that you read “Web Analytics: An Hour a Day” by Kaushik (Sybex, 2007). His thought-provoking analysis of the challenges and opportunities facing today’s web analytics challenges conventional wisdom and debunks popular myths.
The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting access to additional advanced features.
Here’s what’s included in the API update:
Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API:
- Create them on the fly by specifying their expression directly through an API query.
- Use advanced segments created in the Google Analytics web interface through the API.
Yesterday at SES Chicago, Google announced the following updates to Analytics:
Annotations
If you share Google Analytics information with multiple people, then this will be particularly useful. Just make a note about a spike or dip – and others can respond when they check the analytics on their end.
Custom Variables in Advanced Segments
Multiple custom variables were made available in October, but only as a report in the Visitors section. Beginning this week, you can create advanced segmentation based on custom variables.
Custom Variables in Custom Reports
This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the Site Performance tool where developers can get suggestions on making their sites run more efficiently. And Google launched its own Public DNS service, to help browsers resolve URL/IP associations faster.
Google Analytics is getting in on the effort with a new code snippet. If you’re not familiar, when you sign up for Google Analytics, you’re given a piece of code to put on your website. That’s how Google can track stats on your site.
