Thursday, November 23rd, 2017

Hot on the heels of Google IO’s Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones. The settings tab of your AdWords account now has a new targeting option called “Tablets with full browsers”, which appears under targeting “Mobile devices with full browsers”. The provision has been made to distinguishing between iOS and Android tablet devices, but initially the new tablet setting only allows you to target iPads only, but Google AdWords promises that new tablets will be available over the coming months. You…

Google AdWords has alerted advertisers using call metrics of an added $1 charge whenever a desktop or laptop user manually dials one of the unique numbers Google automatically inserts into your ad. There is no change to the charges for clicks from high-end mobile devices….

Yesterday’s post on Google’s Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords – the short video seems more like a ‘get rich quick’ infomercial than an informed case study….

As of now the Google AdWords API does not support Position Preference and the option will be retired completely by early May, Inside Adwords reported. And Hal Varian, Google’s chief economist, said people are too focused on position when they should be tracking conversion. “What matters is how the keyword performs in terms of clicks and cost, not where it ends up on the page,” he noted, and that most people thought the position reported was on page position when in fact it was auction position and bid amount influenced if it was at top or to the left….

The Google AdWords team has responded to requests from users to provide phone support to it’s advertisers, in addition to the online and email support already available. AdWords Phone Support details below: “To speak to one of our specialists, give us a call at 1-866-2Google between Monday-Friday, 9am-8pm Eastern Time. This number is for current AdWords advertisers only, so please make sure you have your customer ID ready.”…

Google is constantly testing out new features in search, advertising, and products. Here’s a quick rundown of four of their latest tests involving Twitter profile integration, AdWords display URL spacing, a revamped News layout, and AdSense ad variations….

Google AdWords now shows more detailed reports on every call your campaign has received with call metrics enabled. This includes the call’s start time, end time, duration, status (missed or received), and area code….

A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather than receive the highest click-through rate, Google announced via its Inside AdWords blog. To use the new “optimize for conversions” setting, you must have Conversion Tracking in your account, because Google uses data from that tool “to determine which ad is the most likely to receive conversions.” If Google doesn’t have enough data to make a decision, AdWords will show an ad most likely to receive clicks….

Looks like Google is once again tinkering with their AdWords background colors. Have a look at the new background color:…

AdWords top placement ads will get longer headlines, a move Google says will increase click-through rates (CTRs) for advertisers. But has this change, combined with two other recent changes (the lowercasing of URL display names and renaming Sponsored Links to Ads) begun to blur the lines between paid and organic too much?…