Penry Price, Google’s Vice President of Global Agency Development today announced changes in the search engine’s relationship with advertising agencies on the Official Google Blog. No, Google isn’t offering “cashback.”
Image by SESConferenceSeries via Flickr
What Google is offering ad agencies is “better training and more rigorous certification in AdWords proficiency … to lower costs for those who help advertisers get the most out of AdWords. We’re also making it easier for advertisers to find certified agency partners to work with them on digital advertising.”
Thanks. Thanks a bunch.
One of the reasons marketers went to SES New York 2010 was to see new products and services. And they weren’t disappointed.
Microsoft used the conference and expo to announce that it was adding new features to its Bing search engine, including Quick Tabs, an Answer box, and new mapping tools powered by Foursquare to deliver real-time data embedded in maps.
Google used the the original search engine marketing event as the place to announce AdWords Search Funnels. It shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action.
A couple of updates for the display advertising space.
On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An InVideo ad is a Flash overlay that plays at the bottom of a video a user is watching. These ads are used on YouTube vids.
On the publisher side, the ability to let multiple Google-certified ad networks to compete for ads on your site has been extended. Initially, it was launched to just North America and Europe. Now, the option is available globally.
Catching up on a week of new stuff from the GOOG.
Google and DISH Network may be teaming up for a TV search.
AdWords released a new feature for advertising on the Google Content Network that filters out below-the-fold inventory.
Google Webmaster Tools now offers Fetch as Googlebot Mobile and the ability for page owners to claim their Sidewiki entry.
Google Public Data Explorer is a new Labs application.
Google Maps served up three updates:
- A new imagery update was released for Maps and Earth. It includes new imagery for areas affected by the Chile earthquake.
Prepare to be green with envy.
I’m entirely jealous of Allison Schwam. She’s the Senior Search Analyst at Backcountry, an outdoor sporting goods operation. Allison guest posted over at the Inside AdWords blog about how in between ski runs down fresh powder, she keeps an eye on her AdWords campaigns.
She gets up at 7am, eats breakfast and checks her AdWords account. If her goals on target, she emails her boss to inform of her plans to go hit the white powder – and I do mean snow.
Her boss is ok with this.
Expansion of feature allows national phone numbers irregardless of user location.
When AdWords brought Click-to-Call to mobile ads a month ago, the idea was to enable local businesses to reach searchers on-the-go. Now, the feature is being extended to national advertisers who wish to use a primary number.
For example, let’s say you’re searching for a car rental and an ad from a national chain pops up in your mobile search. Perhaps they want to funnel all calls through a single number. Now, they can do so with Click-to-Call mobile ads in AdWords.
The new toolbar aids with viewing data.
AdWords has been providing more and more data over the past few months, which lends itself to needing ways to view that data. One such way is a brand spankin’ new toolbar under the Campaigns tab.
The new toolbar allows you to filter and segment data for easy access to insights on what’s going on in your AdWords campaigns. Here’s a screenshot from the Inside AdWords blog:
So many Google updates. So little time.
It was another overachieving week for Google. In addition to launching their own quasi-social network and acquiring Aardvark, they were busy pushing out a bunch of updates to existing products and sharing new data. And yes, even Buzz has received its first round of updates.
Without further ado….
AdWords is now offering up Bid Ideas in the Opportunities Tab. Bid ideas are based on bid simulator data.
Google AdSense explains how they treat keywords from referral search engines as content on publisher websites in order to serve up relevant ads.
New restrictions go into place at the end of the month.
Selling prescription drugs online is big business. And where there’s lots of money, there’s usually people wanting to engage in nefarious practices. That’s why there are restrictions placed on pharmaceutical ads which appear in search engines.
Google is updating their policy for pharmacies wishing to market their products via AdWords. Here’s what you need to know:
- Google will only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian International Pharmacy Association (CIPA).
Google AdWords has launched a new site where you can get training on their paid search platform. For FREE.
There are “on demand” courses, which you can view anytime (registration required). Or you can sign up for various webinars, which AdWords conducts on a regular basis.
The free training site is easy to navigate. Simply click here to get started on the North American training site or here for UK and Ireland.
