A couple of updates for the display advertising space.
On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An InVideo ad is a Flash overlay that plays at the bottom of a video a user is watching. These ads are used on YouTube vids.
On the publisher side, the ability to let multiple Google-certified ad networks to compete for ads on your site has been extended. Initially, it was launched to just North America and Europe. Now, the option is available globally.
New platform to replace DART for Publishers and Google Ad Manager.
It’s the latest ad serving platform from Google. DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad inventory. This is most useful in addressing a variety of advertising options such as timing and unexpected traffic surges.
The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.
DoubleClick for Publishers will replace DART for Publishers, but the transition will occur over the next year. Additionally, Google Ad Manager customers will be upgraded to DFP Small Business over the next few weeks.
New platform to replace DART for Publishers and Google Ad Manager.
It’s the latest ad serving platform from Google. DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad inventory. This is most useful in addressing a variety of advertising options such as timing and unexpected traffic surges.
The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.
DoubleClick for Publishers will replace DART for Publishers, but the transition will occur over the next year. Additionally, Google Ad Manager customers will be upgraded to DFP Small Business over the next few weeks.
New platform to replace DART for Publishers and Google Ad Manager.
It’s the latest ad serving platform from Google. DoubleClick for Publishers (DFP) is designed to assist online publishers with fulfilling their ad inventory. This is most useful in addressing a variety of advertising options such as timing and unexpected traffic surges.
The new platform is available in two offerings: DoubleClick for Publishers, for large sites, and DFP Small Business, a free version for smaller sites.
DoubleClick for Publishers will replace DART for Publishers, but the transition will occur over the next year. Additionally, Google Ad Manager customers will be upgraded to DFP Small Business over the next few weeks.
So many Google updates. So little time.
It was another overachieving week for Google. In addition to launching their own quasi-social network and acquiring Aardvark, they were busy pushing out a bunch of updates to existing products and sharing new data. And yes, even Buzz has received its first round of updates.
Without further ado….
AdWords is now offering up Bid Ideas in the Opportunities Tab. Bid ideas are based on bid simulator data.
Google AdSense explains how they treat keywords from referral search engines as content on publisher websites in order to serve up relevant ads.
The ability to search for ads is being rolled out to the Ad Review Center, part of the new AdSense interface. Right now, only a small set of publishers have access, but Google says they’re working on extending it to more as additional publishers are invited to test the new interface.
Publishers will be able to search for ads a variety of ways including:
- keyword
- display URL
- destination URL
- placement targeted to their site
- AdSense for mobile
- AdSense for feeds
Publishers will then be able to filter their search by allowed, blocked and new ads.
This was one of those weeks where Google unleashed a google of updates. Try as we might, sometimes we just run out of time at the end of the week. So, occasionally, we have to compile a list of the leftovers at the end of the week. Here’s what we haven’t yet covered that you’ll still want to know:
Google Retail told us that consumers are increasingly shopping online on the weekends – yes, even during the holidays (avoiding the crowds?). They also unveiled hot holiday searches and Cyber Monday’s hot search trends.
This was one of those weeks where Google unleashed a google of updates. Try as we might, sometimes we just run out of time at the end of the week. So, occasionally, we have to compile a list of the leftovers at the end of the week. Here’s what we haven’t yet covered that you’ll still want to know:
Google Retail told us that consumers are increasingly shopping online on the weekends – yes, even during the holidays (avoiding the crowds?). They also unveiled hot holiday searches and Cyber Monday’s hot search trends.
Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.
Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.
The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.
Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.
Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.
The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick.
