At the risk of a backlash from the web community, what follows is a simple guide to Facebook for Moms. If you are an experienced Facebook user, then i urge you to read the reasons why I think this is an important post to write (a big part of the issues the older generation experience with Facebook is that they simply do not know where the buttons are).
If you are here to learn how to use Facebook, then may I welcome you and express the hope that this guide helps you to navigate a fairly complex, but extremely fun, website.
Happy Mother’s day! You might be have a special day planned for your Mom, or, if not, today is the day you absolutely have to call her. No excuses. Yet, the obligatory phone-call might seem a little odd in this age of video-calling with Skype and always-on social updates of Facebook. Let’s not even discuss Twitter. I would guess that 99.9% of Moms have no idea what Twitter is all about.
One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: “Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?” Well, June 14 is still a long ways off, but I’ve started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs.
Now, what I really hope to find are some successful video marketing case studies that can help Canadian marketers to boost their next video marketing projects to the next level. In the meantime, I’ve found five fabulous global viral ads that are worth sharing.
There are three key reasons why you should go to SES New York 2011, which will be held March 21-25 at the Hilton New York. Attending the leading search and social marketing event will help you and your organization (1) keep up-to-date with industry trends, (2) see new products and services, and (3) maintain and build relationships.
1. Stay Up-To-Date
First, to keep up-to-date with industry trends, attend the opening keynote and as many of the 70 conference sessions, 6 IAB Local Advertising Forum sessions, 11 Online Marketing Summit sessions, 7 express clinics, and 10 OMI and training workshops as you can.
Facebook is unveiling a new set of tools launched to squash bullies from having free reign across the social space.
In 2008, the Anti-Bullying Research and Resource Centre discovered nearly 30.2 percent of students reported they had been bullied within previous months. Moreover, 24.9 percent of students stated they had taken part in bullying others at school (Anti-Bullying Centre, 2008).
With the vast amount of data pushed through Facebook.com each day, monitoring harassment and demeaning behavior rests squarely on our shoulders. Facebook’s new features allow users to report such behavior through several new options; Facebook says the intention is to create a “culture of respect” and a stronger sense of community.
According to a study by Netpop Research, users of YouTube are more likely to recommend that site than users of Facebook, LinkedIn, Twitter, and other social media websites are likely to recommend those sites.
Using what is called the Net Promoter Score (NPS) to measure user satisfaction, Netpop Research found that YouTube is likely to be recommended by 50 percent of its users, followed by 36 percent of Facebook users, 33 percent of Groupon users, 30 percent of LinkedIn users, and only 11 percent of Twitter users.
Facebook’s list of preferred advertisers went into effect Monday, and Google AdSense isn’t on the list. This new list prohibits developers from making revenue from their Facebook applications via AdSense.
As of Monday, Facebook began limiting developers to only working with approved advertisers who agreed to sign off on 12 items making up Facebook’s Platform Terms for Advertising Providers. Facebook told All Facebook:
“This is the current list of ad providers that have signed our terms that govern ad quality and data use, although more are being added every day. We currently have more than sixty of the largest and smallest providers on the list. This is a public and open agreement and new providers can sign at any time.”
Seems Mark Zuckerberg, CEO and creator of Facebook, will be getting his own comic book. Bluewater Productions will be producing the comic written by Jerome Maida.
Mark is not being portrayed as a Superhero — just the Creator of Facebook — which in itself is a “super” achievement. The 48-page giant-sized issue written by freelance journalist Jerome Maida and illustrated by Sal Field, hit newsstands, comic book stores and online venues on February 23.
Google’s Eric Schmidt says mobile is growing faster than predicted. There were more updates than you can shake a stick at during the Facebook February Frenzy. And to top things off, Google is shaking up the SERPs with their latest algorithm update.
So, take my advice: Run, don’t walk, to SES New York 2011.
Now, approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.
With so many Facebook updates in one month, what would be better than having one all-inclusive post summarizing the updates you need to know about?
Profile Related Updates
1. Tainted news feeds – Facebook decided to implement filtered news feeds for everybody.
Status updates will be shown from people who your profile has recently interacted with, or “featured people”. A few of my friends like to watch certain “train wreck” profiles. We all know it’s best to not even get involved with certain people, but that doesn’t mean you don’t find their updates entertaining. To see those updates from the distant friends, you must now change the option in your settings.
