Saturday, June 6th, 2020

Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an undisclosed sum….

Google AdWords has unleashed a heap of updates, so let’s dive right in and see what’s going on. Product Listing Ads This is a new type of ad that will be included in shopping-related results on Google.com. The ads are Cost-per-Action (CPA). Advertisers will only pay when users click through and make a purchase. It works in conjunction with an advertiser’s Google Merchant Center account. Because of the Google Merchant Center connection, advertisers don’t need to find keywords or create ad text. Google will cull all that information for you and serve up the ads when the relevant keyword is…

A week ago, ClickZ’s Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. That news is now official. Google is boasting that its DoubleClick Ad Exchange will be a time-efficient way for publishers and advertisers to get their respective jobs done with regards to online display advertising. Publishers will make available unsold inventory and advertisers will bid in real-time. Google handles all the billing and payments. Google says it has three primary objectives with the ad exchange: 1. Simplify the system for buying and selling display ads. 2. Deliver better performance that advertisers and…

Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as next week. Google would not confirm or deny the rumor. But, next week is Advertising Week in New York, making it the perfect time to launch the exchange. The ad exchange will allow publishers and networks to offer up unused ad inventory to a pool where advertisers can bid for the space. The exchange has been developed within DoubleClick, which Google acquired over a year ago. Right now, the ad exchange leader is Yahoo!’s Right…

Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as next week. Google would not confirm or deny the rumor. But, next week is Advertising Week in New York, making it the perfect time to launch the exchange. The ad exchange will allow publishers and networks to offer up unused ad inventory to a pool where advertisers can bid for the space. The exchange has been developed within DoubleClick, which Google acquired over a year ago. Right now, the ad exchange leader is Yahoo!’s Right…