Wednesday, November 20th, 2019

Ari Paparo, Google Director of Product Management, today looked at how better data will help marketers plan and measure their display campaigns in the future. His post appeared on the Official Google Blog….

New platform to replace DART for Publishers and Google Ad Manager….

New platform to replace DART for Publishers and Google Ad Manager….

The San Diego-based company builds on connection between search and display….

Real estate search site Trulia is now offering the ability to purchase a percentage share of advertising on their site in order to target markets geographically. Dubbed simply Trulia Local Ads, the offering includes both display ads on the site and search listings. “The Trulia Local Ads platform has completely opened up the ad market on Trulia, allowing individuals and businesses of any size to easily, quickly and affordably reach hyper-targeted, hyper-local audiences,” said Pete Flint, CEO and co-founder of Trulia. Trulia will provide detailed results on campaign performance so that advertisers can adjust their ads to fit their budget…

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc. The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick….

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc. The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick….

Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time. Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc. The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent’s technology to the Google Content Network and DoubleClick….

The holiday season is upon us and Google AdWords wants to help you get your display ads ready. They’ve just released new holiday-themed templates for Display Ad Builder. Here are some examples: Google launched Display Ad Builder a year ago and have been adding templates ever since. Still not convinced that display ads are a viable marketing option? There’s plenty of data to show that display advertising gives search a lift….

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in the first half of 2009 declined by 5.3% compared to the same period, coming in at $10.9 billion. However, search continues to ride out the economic downturn by increasing 1.7% to $5.15 billion. “While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online,” said David Silverman, PwC Assurance partner. The…