Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll.
Money Matters…
Magnetic, the search data marketplace, raised $4 million from new investors Charles River Ventures, Ron Conway, NYC Investment Fund, as well as previous investors, Founder Collective and IA Capital Partners. The company said it will use the funds mainly to further develop its core search re-targeting technology.
The San Diego-based company builds on connection between search and display.
At their annual customer conference this week, Covario unveiled their new Display Advertising Insight (DAI), a Software as a Service (SaaS) solution for large advertisers to track performance and spend in display ad campaigns. DAI is designed to integrate with Covario’s existing search marketing tools, Paid Search Insight and Organic Search Insight.
This is a smart move by Covario since data shows that a combined search+display campaign is better than search or display campaigns alone.
Enterprise search software provider Covario has announced the acquisition of Netconcepts, a search engine optimization consultancy. The companies will merge and operate as Covario, Inc. and will be headquartered out of San Diego.
The newly merged company will have 100 clients, offering a powerful, integrated system for implementing SEM and SEO campaigns. Covario will integrate Netconcepts’ GravityStream™ technology into Covario’s SEO consulting practice and Organic Search Insight ™software.
“By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals,” said Covario CEO Russ Mann.
