Saturday, September 4th, 2010

Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code.

Conversions

Under this tab, you’ll view details about the conversion actions you’re tracking. The “Tracking Status” column shows whether those actions are being tracked properly. The “Value” column displays the accumulated value of the conversion actions. This is based on the value you assign to each action. Use the “New Conversion” button to set up the conversion actions to be tracked. These can also be imported from Google Analytics.

Webpages