Saturday, July 11th, 2020

Last December, Warner Music decided not to renew its contract with YouTube. They wanted more money from the advertising coming in to YouTube as a results of the company’s popular music videos. It was only slightly ironic since YouTube (and social media in general) has been notorious for not monetizing very well. Meanwhile, another major label, Univeral was out there touting the benefits of having their videos on YouTube, which actually made music videos a viable part of a business model again (you know, ever since MTV wrapped their business model around socialites in Hollywood.) Not only did Universal renew…

YouTube’s Content ID is an identification and management tool that allows content providers to determine how their videos will appear on the popular online video site. As of last week, over 1,000 partners had signed up for Content ID. However, the tool only provided limited stats on videos. Today, Content ID is being combined with YouTube Insight to provide more robust analytics. For example, Sony Music can view analytics on the JK Wedding Entrance video, which, though uploaded by a third party, uses a song by Sony artist Chris Brown. This is a great tool for companies and marketers who…