Friday, June 5th, 2020

Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart Control. Here’s why….

Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy as well as the increasing role of online advertising in marketers’ campaigns, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said in a report….

Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries….

February is always a weird month for search data….

According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you’ll discover that viewers watched an average of 187 videos per viewer during the month….

comScore has just announced its monthly qSearch analysis of the U.S. search marketplace. In January 2010, Americans conducted 15.2 billion core searches….

Five years ago in February 2005, according to legend, the idea of YouTube was born after Chad Hurley and Steve Chen experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco….

Image by SESConferenceSeries via FlickrcomScore has just released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market. More than 131 billion searches were conducted worldwide in December 2009, a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest search market in the world with 22.7 billion searches, or approximately 17 percent of searches…

Image by SESConferenceSeries via FlickrcomScore has just released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market. More than 131 billion searches were conducted worldwide in December 2009, a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest search market in the world with 22.7 billion searches, or approximately 17 percent of searches…

VEVO is a new online entertainment network started by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company and powered by YouTube. The site launched December 8th. And what a first month VEVO had. In December alone, VEVO saw 35,395,000 unique visitors according to comScore. “We are thrilled that the VEVO Network, which is still in its infancy, has debuted at the top of the comScore rankings for unique visitors across the Entertainment-Music category in the U.S.,” said Rio Caraeff, President and CEO, VEVO. Music videos from artists such as Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean,…