Thursday, November 23rd, 2017

One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: “Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?” Well, June 14 is still a long ways off, but I’ve started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs….

Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times. I had. And “A Bully Finds a Pulpit on the Web” is a public relations nightmare for Google search results….

Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube….

The YouTube Blog has two guest bloggers today: Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. According to them, “If a picture is worth a thousand words, then a video is worth a million.”…

Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it’s well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack….

This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program. Rutgers incorporated “cutting-edge digital technology” into our teaching approach for this program – supplying all participants with their own free Apple iPad tablet, containing the pre-loaded program materials….

According to Glenn Blain of The New York Daily News, Governor David Paterson of New York has signed into law a measure giving New York City greater power to crack down on so-called “illegal hotels.” However, Dennis Schaal of Tnooz reports that Paterson issued a statement saying that he, New York City Mayor Michael Bloomberg, and the bill’s sponsor support an amendment to the bill which would mean the law would not go into effect until May 1, 2011, giving property owners time to adjust to its provisions….

I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one late last night. A brand new group of bed and breakfast hosts, vacation rentals owners, property managers, brokers, and inn keepers called Protect Vacation Rentals is using social media to get Governor David Paterson of New York to veto Bill S6873….

YouTube is a powerful social engine for users, but what are the best ways for marketers to channel that energy for their brands? I was a keynote speaker at OMMA Video yesterday in New York. If you want to watch the 20-minute keynote, it is available on USTREAM….

YouTube is a powerful social engine for users, but what are the best ways for marketers to channel that energy for their brands? I was a keynote speaker at OMMA Video yesterday in New York. If you want to watch the 20-minute keynote, it is available on USTREAM….