One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: “Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?” Well, June 14 is still a long ways off, but I’ve started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs.
Now, what I really hope to find are some successful video marketing case studies that can help Canadian marketers to boost their next video marketing projects to the next level. In the meantime, I’ve found five fabulous global viral ads that are worth sharing.
Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times. I had. And “A Bully Finds a Pulpit on the Web” is a public relations nightmare for Google search results.
First, it says, “Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales.”
Second, it states, “A call to Google was returned by a member of its publicity team, who agreed to speak only if his ideas would be paraphrased and not directly quoted. He said that he would send a follow-up e-mail that could be quoted, but that e-mail never arrived.”
Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube.
Marketers will remember “Old Spice Commercial Increases Sales 107 Percent.” And they will also remember “Video Marketing Case Studies with David Meerman Scott and Me.”
Well, “Will It Blend? – Old Spice” only has 305 views today, but it has all the ingredients of a YouTube Hit. Plus, they are wearing lab coats!
Check it out — and remember you saw it here first.
The YouTube Blog has two guest bloggers today: Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. According to them, “If a picture is worth a thousand words, then a video is worth a million.”
Now, that’s a great quote — and I wish that I’d said it first. But, I’m a skeptic. I want to see the data.
Well, they also share the data.
According to the guest bloggers, “Through Promoted Videos, there have been almost 100,000 views on our YouTube channel and more than 15 million impressions of our brand name – all at the most competitive cost-per-click you will find anywhere online.”
Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it’s well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack.
Now, I’ve know Downhill since 2003, when she founded Elixir Interactive. She served on the board of the Search Engine Marketing Professional Organization (SEMPO) and was a founding member the SEMPO Institute, which was launched to provide first class training for the search engine marketing industry worldwide.
This past week, Matt Bailey, the president and founder of SiteLogic, Cindy Krum, the Chief Executive Officer of Rank-Mobile, and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program. Rutgers incorporated “cutting-edge digital technology” into our teaching approach for this program – supplying all participants with their own free Apple iPad tablet, containing the pre-loaded program materials.
Now, the 30 participants in my two modules seemed to like their iPads. But when I was finished teaching the Online PR Strategies and Social Media Marketing modules, I returned the Apple iPad tablet that I’d been loaned for the program to Rutgers University.
According to Glenn Blain of The New York Daily News, Governor David Paterson of New York has signed into law a measure giving New York City greater power to crack down on so-called “illegal hotels.” However, Dennis Schaal of Tnooz reports that Paterson issued a statement saying that he, New York City Mayor Michael Bloomberg, and the bill’s sponsor support an amendment to the bill which would mean the law would not go into effect until May 1, 2011, giving property owners time to adjust to its provisions.
I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one late last night. A brand new group of bed and breakfast hosts, vacation rentals owners, property managers, brokers, and inn keepers called Protect Vacation Rentals is using social media to get Governor David Paterson of New York to veto Bill S6873.
Okay, so what is Bill S6873?
It’s the so‐called “Illegal Hotels” bill that recently passed the New York State Senate. The title sounds ominous, but it is really about the big hotels making rentals of apartments for less than 30 days illegal in New York City in most instances.
YouTube is a powerful social engine for users, but what are the best ways for marketers to channel that energy for their brands? I was a keynote speaker at OMMA Video yesterday in New York. If you want to watch the 20-minute keynote, it is available on USTREAM.
Or, you can read Gavin O’Malley’s story in MediaPost Raw, Live and Unadulterated, which is entitled, “A Different Perspective.”
Now, those of you who have been reading my posts on Search Engine Watch, listening to my presentations at SES, the leading search and social marketing event, or watching my interviews on SESConferenceExpo’s and SearchEngineWatch’s YouTube channels, are already familiar with my perspective.
YouTube is a powerful social engine for users, but what are the best ways for marketers to channel that energy for their brands? I was a keynote speaker at OMMA Video yesterday in New York. If you want to watch the 20-minute keynote, it is available on USTREAM.
Or, you can read Gavin O’Malley’s story in MediaPost Raw, Live and Unadulterated, which is entitled, “A Different Perspective.”
Now, those of you who have been reading my posts on Search Engine Watch, listening to my presentations at SES, the leading search and social marketing event, or watching my interviews on SESConferenceExpo’s and SearchEngineWatch’s YouTube channels, are already familiar with my perspective.
