BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it’s SEO tool set.
BrightEdge has offered competitive analytics for SEO for a while now. Much like many other SEO platforms such as Searchmerics, Optify and Conductor, BrightEdge has focussed primarily on using closed-loop analytics to mesh two different data sets together to measure the impact of SEO tactics on search rankings.
However, this latest data collaboration closes the data loop on traffic targeting by tie-ing ranking opportunities and traffic estimations to real behavioral data.
BrightEdge an ‘enterprise SEO platform’ has added a new module to it’s closed loop analytics engine that helps brands to identify and predict the impact of social media on search engine optimization (SEO). The system also creates a prioritizes list of suggested actions to take and enables online marketing tams to create a delegate tasks based on the data whilst, crucially, reporting on the return on investment (ROI) for SEO & Social media work on those particular keywords or pages – with ranking improvements as the final indicator.