One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: “Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?” Well, June 14 is still a long ways off, but I’ve started to gather new examples of contagious viral videos that are being shared on Facebook, Twitter, and blogs.
Now, what I really hope to find are some successful video marketing case studies that can help Canadian marketers to boost their next video marketing projects to the next level. In the meantime, I’ve found five fabulous global viral ads that are worth sharing.
Normally, events like SES London 2011 generate a great deal of buzz during the conference. But a dozen bloggers are already blogging about the leading search and social marketing event, which doesn’t get underway until next week.
Jonathan Allen of Search Engine Watch posted “Wassup #SESLondon? 1 Cowboy CEO, 1 Ship Parrrty, 10 Solo Sessions & 50 Jaamit Tributes.”
Lee Odden posted “Why You Need a Content Marketing Strategy” at TopRank Online Marketing Blog.
Bas Van Den Beld interviewed Mel Carson as one of a dozen “SES pre-show speaker interviews” by State of Search.
Depending on which source you use, either “Volkswagen Commercial: The Force” or “Chrysler Eminem Super Bowl Commercial – Imported From Detroit” was the best Super Bowl commercial.
The first source is the Viral Video Chart’s list of most contagious global viral ads of the past 24 hours. This chart is a collaboration between Unruly Media and Contagious Magazine. It ranks viral videos and branded content worldwide based on the amount of times content has been shared on Facebook, Twitter and in the blogosphere.
Today, “Volkswagen Commercial: The Force” ranked #1, with 102,187 shares in the past 24 hours.
Tomorrow, many people will be watching Super Bowl XLV to see if the Pittsburgh Steelers beat the Green Bay Packers. But Nielsen Sports media research says close to 50 percent of viewers will actually watch the commercials more than they watch the game.
But with the Fox Network charging an estimated $2.8 million to $3 million for a 30-second spot, this means advertisers are spending as much as $100,000 a second to be seen by an audience that may or may not top the record of 106.5 million people who watched Super Bowl XLIV last year.
Forbes AdVoice, a new Forbes editorial strategy that does away with the traditional barriers between advertising and editorial content:
The pitch is this: We’ll sell you a blog, and your content will live alongside that of Forbes’ journalists and bloggers. This isn’t the “sponsored post” of yore; rather, it is giving advocacy groups or corporations such as Ford or Pfizer the same voice and same distribution tools as Forbes staffers, not to mention the Forbes brand.
“In this case the marketer or advertiser is part of the Forbes environment, the news environment,” Mr. DVorkin said.
Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, “RIP, the Press Release (1906-2010) — and Long Live the Tweet.” I was in Ireland at the time, and it wasn’t until yesterday that I read that “the long-suffering, much-maligned press release” had “finally died this summer.”
This isn’t the first time that someone has prematurely declared that the press release is dead.
Back on February 27, 2006, Tom Foremski of Silicon Valley Watcher wrote the now classic column entitled, “Die! Press Release! Die! Die! Die!“
Now, no marketing tactic lives forever. But the press release must feel like Mark Twain.
The blogger community is already buzzing about SES San Francisco and all the other events that will be held next week at The Moscone Center during ClickZ’s Connected Marketing Week.
Here’s a dozen posts about the upcoming events that will give you an idea of what the buzz is all about.
Bryan Haines of Bryan’s Online Business Blog says, “A quick look at their site will prove that this is no amateur event. There is 3 days of training with over 140 speakers. The speaker list is a whos-who of internet and business experts.”
Karen Wickre, Senior Manager of Corporate Communications at Google will share secrets about Blogging @ Google today, July 29, 2010, at 1:00pm EDT / 10:00am PDT. There is still time to register for the free webcast and webinar, which is sponsored by Connected Marketing Week.
Wickre will tackle questions like:
- How should companies be communicating their news today?
- How do you ensure that bloggers follow best practices, serve the brand’s audience, and maintain a blogger’s voice?
- How does the Google Blog network really work? What does it take to inspire an army of corporate bloggers under the banner of one brand?
I’ve written a couple of social media case studies over the past year, but I was tipped off to a new one late last night. A brand new group of bed and breakfast hosts, vacation rentals owners, property managers, brokers, and inn keepers called Protect Vacation Rentals is using social media to get Governor David Paterson of New York to veto Bill S6873.
Okay, so what is Bill S6873?
It’s the so‐called “Illegal Hotels” bill that recently passed the New York State Senate. The title sounds ominous, but it is really about the big hotels making rentals of apartments for less than 30 days illegal in New York City in most instances.
Karen Wickre, Google’s senior manager of corporation communications, will be one of the speakers at the ClickZ BlogworkZ forum on August 16 at Connected Marketing Week.
But bloggers and Twitterers who want a sneak peak of what Wickre has to say about “Inspiring an Army of Bloggers” can register for the webcast on Thursday, July 29, 2010, at 1:00 PM EDT/10:00 AM PDT.
