Saturday, August 30th, 2014

iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and attitudinal data to provide marketers a clearer idea of what’s drawing conversions and why. It’s compatible with web analytics programs such as Google Analytics, Omniture, Coremetrics, and Web Trends. Stephanie Hamel, Director and Treasurer of the Web Analytics Association is calling the tool a “game changer.” “Today, there is no simple way for companies to combine behavioral and attitudinal data without a tremendous amount of effort and cost,” said Hamel. “Now, iPerceptions is offering a simple and easy-to-use…