SES San Francisco attracted 6,000 attendees last week — and now the leading search and social marketing event heads to Hong Kong. SES Hong Kong, which will be held September 13-14, will feature Avinash Kaushik, author, blogger, and analytics evangelist at Google.
Matt McGowan, Publisher and Head of U.S., and Mike Grehan, VP, Global Content, Incisive Media, provide a preview SES Hong Kong in the view interview below.
One of the top stories from Day 2 of SES New York 2010 was the morning keynote by Avinash Kaushik. Just as he did at SES London 2010, Kaushik provided a “wake up call” entitled, “Be Awesome: Ideas for Approaching Search Analytics Differently.”
Check out Nathania Johnson’s live account, entitled, SES Day 2 Keynote: Avinash Kaushik, to get an overview of his remarks.
Or read Search Analytics Ideas From SES, which was written by Doug Caverly of WebProNews.
Search Engine Strategies London 2010 kicked off this morning — literally. The opening keynote speaker, Avinash Kaushik, author, blogger and Analytics Evangelist at Google, challenged the 1,500 attendees to “forget everything you know about analytics — it’s a new decade and there are new rules.”
Kaushik said click through rates, page rank, conversions, page views are all sweet. Yet they rarely scratch the surface of the true opportunity of search and subsequently quantifying the true impact of this massively data driven ecosystem.
Back on January 12, 2010, Avinash Kaushik, co-founder of Market Motive Inc. and best-selling author of Web Analytics: An Hour A Day, was the featured presenter on an SES Webcast about Analytics 2010 – Driving the data!
Now, I did happen to mention in a blog post about the event that Kaushik would be giving out six free copies of his newest book, “Web Analytics 2.0,” to the participants who ask the most compelling questions during the webcast. So, maybe I’m partially to blame for what happened next.
If you want to learn web analytics the right way, I strongly recommend that you read “Web Analytics: An Hour a Day” by Kaushik (Sybex, 2007). His thought-provoking analysis of the challenges and opportunities facing today’s web analytics challenges conventional wisdom and debunks popular myths.