This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has been answered. Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. This is great news for local business chains and companies that have a more complex sales process. It’s also good news for marketers battling for bigger search marketing budgets against other channels such as outdoor and TV because it will make it easier to attribute some offline conversions to paid search campaigns.
Here’s what’s included in the API update:
Support for Advanced Segments – Originally unveiled over a year ago, developers are getting two ways to use advanced segements via the API:
- Create them on the fly by specifying their expression directly through an API query.
- Use advanced segments created in the Google Analytics web interface through the API.