Tuesday, December 10th, 2019

It’s time to get down and dirty… with data. We have Bryan Eisenberg moderating this session, and you will respect his authority. The speaker line-up is just as impressive: aimClear’s Marty Weintraub, ROI Lab’s Tami Dalley, and SiteLogic’s founder Matthew Bailey….

They knew it would be big. Advertisers have invested massive sums to get hot spots during ABC’s finale of Lost on May 23rd and they were right to do so, according to various reports and studies following the airing of the six-year long series’ closing episode. According to research firm Nielsen, the finale gathered an average 13.5 million viewers….

Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart Control. Here’s why….

If you use AdSense for Feeds or Google Feedburner to manage RSS feeds on your site – and you use Google Analytics – then you’ll be glad to know Google is connecting the two. You’ll be able to iew click data for your feeds services in Google Analytics. Analytics will tag the Source as “Feedburner” and the Medium as either “feed” or “email” depending on how the feed item was sent out. Content will show the endpoint (i.e. Google Reader, Yahoo! Mail). Check for the data under “All Traffic Sources” and “Campaigns” views in Google Analytics. Google Analytics gathers this…

If you use AdSense for Feeds or Google Feedburner to manage RSS feeds on your site – and you use Google Analytics – then you’ll be glad to know Google is connecting the two. You’ll be able to iew click data for your feeds services in Google Analytics. Analytics will tag the Source as “Feedburner” and the Medium as either “feed” or “email” depending on how the feed item was sent out. Content will show the endpoint (i.e. Google Reader, Yahoo! Mail). Check for the data under “All Traffic Sources” and “Campaigns” views in Google Analytics. Google Analytics gathers this…

YouTube’s Content ID is an identification and management tool that allows content providers to determine how their videos will appear on the popular online video site. As of last week, over 1,000 partners had signed up for Content ID. However, the tool only provided limited stats on videos. Today, Content ID is being combined with YouTube Insight to provide more robust analytics. For example, Sony Music can view analytics on the JK Wedding Entrance video, which, though uploaded by a third party, uses a song by Sony artist Chris Brown. This is a great tool for companies and marketers who…