Sunday, June 24th, 2018

SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing suite”. Previously known for having a demand side platform (DSP) and a paid search automated bid management platform (ABM) that were tightly integrated to make display ad buying more like paid search, their latest technology adds “the missing piece of the online marketing puzzle”, which is automating content delivery around search and social media lead scoring. The new brand logo for IgnitionOne has three overlapping circles which simultaneously indicate a progression for the company itself and is also…

Despite the fact that call tracking jas been around for over 20 years, it is enjoying a bit of a resurgence in the last 12 months, suggesting that the era of mobile internet has well and truly, finally arrived. Google recently added call metrics to AdWords and paid search platform, Marin, added it as a keyword level analytics feature. Now Yelp has joined the party and has selected Telmetrics as it’s call measurement provider. Yelp has over 16 million reviews and receives more than 45 million visitors a month will use Telmetrics’ call metrics to track the volume of phone…

BrightEdge an ‘enterprise SEO platform’ has added a new module to it’s closed loop analytics engine that helps brands to identify and predict the impact of social media on search engine optimization (SEO). The system also creates a prioritizes list of suggested actions to take and enables online marketing tams to create a delegate tasks based on the data whilst, crucially, reporting on the return on investment (ROI) for SEO & Social media work on those particular keywords or pages – with ranking improvements as the final indicator. In a similar way to other SEO platforms, such as Covario, Optify…

Even in mid-November, many marketers are still preparing their marketing budgets for next year — which will probably be revised in three months — which is why virturally no one prepares a five-year plan anymore. But what if you were asked to come up with some smart search and social media marketing strategies for a decade of deflation?…

Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role – but this time at the Web Analytics Association (WAA)….

Measuring the world’s most popular social network is taking the web analytics industry by storm….

Measuring the world’s most popular social network is taking the web analytics industry by storm….

Analytics solution now gives even broader view of total online marketing strategy by including major social network….

Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled the complex world of social media metrics in his morning keynote at SES London 2010. Sterne, who is also chairman of the Web Analytics Association and founder of the eMetrics Marketing Optimization Summit, revealed some findings from his upcoming book, which, coincidentally, is entitled “Social Media Metrics.”…

Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms. What you do after the form-fill can be even more important. If your next step is to follow up over the phone, you are probably squandering money and costing your company a fortune – unless you dial the phone within five minutes… Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times! Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification…