Saturday, October 25th, 2014

BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it’s SEO tool set. BrightEdge has offered competitive analytics for SEO for a while now. Much like many other SEO platforms such as Searchmerics, Optify and Conductor, BrightEdge has focussed primarily on using closed-loop analytics to mesh two different data sets together to measure the impact of SEO tactics on search rankings….

Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust and recognition of your brand in an extremely competitive marketplace which, if you learn the hard way, will have ultimately cost you hundreds of dollars in lost opportunities. By contrast, fantastic ad copy saves you money, increases the visibility and delivery of your ads and gives you a continual edge on your competitors. However, testing 5 different sets of ad copy over hundreds, if not thousands, of keyword variations becomes not only time consuming but unintuitive. Step in,…

SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing suite”. Previously known for having a demand side platform (DSP) and a paid search automated bid management platform (ABM) that were tightly integrated to make display ad buying more like paid search, their latest technology adds “the missing piece of the online marketing puzzle”, which is automating content delivery around search and social media lead scoring. The new brand logo for IgnitionOne has three overlapping circles which simultaneously indicate a progression for the company itself and is also…

Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms. What you do after the form-fill can be even more important. If your next step is to follow up over the phone, you are probably squandering money and costing your company a fortune – unless you dial the phone within five minutes… Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times! Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification…