Sunday, June 24th, 2018

SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it’s new “digital marketing suite”. Previously known for having a demand side platform (DSP) and a paid search automated bid management platform (ABM) that were tightly integrated to make display ad buying more like paid search, their latest technology adds “the missing piece of the online marketing puzzle”, which is automating content delivery around search and social media lead scoring. The new brand logo for IgnitionOne has three overlapping circles which simultaneously indicate a progression for the company itself and is also…

So, what is a New York Yankees fan doing at SES London 2010? Well, if you are a marketing speaker like Bryan Eisenberg, you’re sharing “21 Secrets of Top Converting Websites” during your opening keynote….

Landing page optimization (#lpo) can be a powerful way to increase conversion rates and to get more people to complete online forms. What you do after the form-fill can be even more important. If your next step is to follow up over the phone, you are probably squandering money and costing your company a fortune – unless you dial the phone within five minutes… Delaying your first-dial response time from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times! Even delaying the first-dial from 5 minutes to 10 will cut your lead qualification…