PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO’s State Of Search Marketing Report 2011.
According to IBIS World, the chart above shows several of the industries they marked as the highest industry growth in 2010 and 2011 by percentage. Just for fun, we added the findings from the State of Search Report to their data and threw it into a chart to show the significance behind the numbers.
Yesterday’s post on Google’s Inside AdWords blog gave a heavy pitch for offline sales from the impact of AdWords – the short video seems more like a ‘get rich quick’ infomercial than an informed case study.
The information is impelling but without further access to the numbers any of the results could be insignificant or circumstantial. And merely repeating potential returns of $10 for every AdWords dollar spent is sensational at best, misleading at worst.
I want to think Google, but haven’t drank the Kool-Aid yet.