Thursday, November 23rd, 2017

Buying ads based on a competitor’s name doesn’t violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. A hearing between Network Automation, Inc. v. Advanced Systems Concepts, Inc, in the United States Courts for the Ninth Circuit (California), brought forth a ruling that finally clears up buying competitor names, business names, and trademarked names in pay-per-click campaigns….

Buying ads based on a competitor’s name doesn’t violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names. A hearing between Network Automation, Inc. v. Advanced Systems Concepts, Inc, in the United States Courts for the Ninth Circuit (California), brought forth a ruling that finally clears up buying competitor names, business names, and trademarked names in pay-per-click campaigns….

Google unveiled a new and improved ad preview tool back in January. The tool’s purpose was to give users the ability to view their ads without incurring extra impressions and clicks. This new preview tool also allowed users to view ads by region, state, city, country, or custom locations. Also, users can preview via high end mobile devices and even by mobile service providers….

This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has been answered. Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. This is great news for local business chains and companies that have a more complex sales process. It’s also good news for marketers battling for bigger search marketing budgets against other channels such as outdoor and TV because it will make it easier to attribute some offline conversions to paid search campaigns….

Google said it is transitioning out of its ‘old’ keyword tools – Keyword Tool and Search-based Keyword Tool – at the end of August to offer only the Updated Keyword Tool version that combines the features of both….

An overview of some of today’s search, advertising and tech news….

A couple of updates for the display advertising space….

Prepare to be green with envy….

Expansion of feature allows national phone numbers irregardless of user location….

The new toolbar aids with viewing data….