Saturday, June 6th, 2020

YouTube experienced 160% growth in traffic to their mobile site in 2009….

A top mobile service harnesses its strengths to compete in the mobile ad space….

Saving time on bidding and reporting reaps big rewards for the digital agency and software provider….

Local advertising meets search engine optimization with new tool for marketers….

Local advertising platform Reply.com has filed a registration statement on Form S-1 with the SEC for a proposed initial public offering (IPO) of its common stock.

Jefferies & Company, Inc. and Piper Jaffray & Co. will jointly run the…

The San Diego-based company builds on connection between search and display….

The French government is working on a tax plan to charge online advertising revenue generated from actions within their country, Clickz reported Friday. Just how they would determine the numbers will be interesting to see. ” A report presented to the French government this week suggests that each time an ad is clicked, online firms should be charged a levy of between one and two percent of the revenue generated, which would then be used to compensate media and content owners in other sectors, such as recorded music or print media, for example. The proposal, commissioned by the government, was…

Google has added to their education/assistance information with the launch of an optimization center for Adwords, an area offering tips and strategies for all levels of Adwords’ users. The center has gathered information from numerous specialists and categorized it into basic, intermediate and advanced to be accessible to all levels of ppc experience. There are also areas covering each account feature and advertising goals. Some of the center’s navigation points are listed below: * Ads: Ensure your ads attract the right customers. * Keywords: Choose relevant keywords that your customers are searching for. * Targeting: Target the customers who most…

Google has launched a beta search platform for those certified by the company as professionals who can help manage Adwords campaigns. People can look up by location and amount they want to spend on a weekly basis. and find people who have passed the Google Adwords Professional certification. Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media (mobile & social networks), creative and design services, call recording and tracking, auto-optimization tools and marketing consultancy….

Developing applications for Twitter, Facebook, and the iPhone are all the rage right now. These networks and apps have been the driving force behind the real-time web trend. Of course, what’s a good web innovation without a little monetization? Real-time search engine OneRiot is attempting to capitalize on social trends by launching RiotWise Trending Ads, which is based on the RiotWise ad network launched this past September. “RiotWise is grounded on the premise that users of realtime web apps are trying to find out what’s going on right now, said Tobias Peggs, General Manger, OneRiot. “Our ads directly match that…