Thursday, November 23rd, 2017

Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, “What makes an ad worth spreading?” This week, let’s check out some examples of YouTube ads that went viral in 2010….

Google’s recent renaming of “Sponsored Links” to “Ads” has been a positive for advertisers, according to a new study….

The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had a negative image and the likes of the “Mad Men” series are certainly surfing that tide to… sell. With the market staging a robust recovery the industry is planning ahead and wants to tweak its reputation. Here’s how….

Google’s DoubleClick said it has acquired start-up Invite Media, a unified platform for “real-time bidding” and display of online media for an undisclosed sum….

They knew it would be big. Advertisers have invested massive sums to get hot spots during ABC’s finale of Lost on May 23rd and they were right to do so, according to various reports and studies following the airing of the six-year long series’ closing episode. According to research firm Nielsen, the finale gathered an average 13.5 million viewers….

The 2006 FIFA World Cup final between Italy and France was watched by a global cumulative audience of 715.1 million viewers. So, it’s now wonder that the 2010 FIFA World Cup is already generating some amazing commercials and YouTube video ads….

Magnetic announced integration of its search data marketplace with leading ad networks on Monday. This partnership will enable display ad buyers on the Collective, interCLICK and Undertone ad networks to retarget users of second-tier search engines who have performed a search in the last 30 days….

Market research firm comScore has unveiled its new generation ad ROI metrics weapon, calling it Smart Control. Here’s why….

The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via StreetView and their candidness over the closure of the Nexus One webstore are truly great examples of business blogging. Today, the Inside Adwords blog finally discloses the how AdSense revenue share split is calculated….

The Interactive Advertising Bureau (IAB) today announced the release of “Data Usage & Control Primer: Best Practices & Definitions,” a guide pioneered by the IAB’s Data Usage and Control Taskforce….