YouTube experienced 160% growth in traffic to their mobile site in 2009.
So, they’ve decided to capitalize on all that traffic and serve ads on the site, which can be reached at m.youtube.com.
The ads will be served on the American and Japanese homepages, search pages, and browse pages.
To learn more about advertising on mobile YouTube, visit youtube.com/advertise.
Here’s a sample of what an ad looks like on mobile YouTube:
Image via Official Google Blog
YouTube claims that the launch of this new ad offering automatically makes it one of the largest opportunities for mobile advertising. And they’re right.
A top mobile service harnesses its strengths to compete in the mobile ad space.
WHERE is a mobile application (both downloadable and mobile web) that focuses on local search and recommendations. This week, WHERE is launching a local/mobile ad network.
WHERE’s goal is to generate relevant ads based on location and context.
“We built WHERE Ads because we wanted to deliver a better advertising experience to our audience.” said Walt Doyle, CEO of WHERE. “Leveraging our unique access to the carrier infrastructure, we are able to deliver hyper-local, contextually relevant content. The result is that we are driving benefit by connecting the consumer and the local merchant. We’re now excited to begin offering this solution to third party publishers.”
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider.
As an interactive marketing agency with clients such as Victoria’s Secret, Disney, and CapitalOne, Razorfish has to be razor sharp with the way they conduct their business. Without the right tools, search marketing can be a tedious, manual task that soaks up company time and profits.
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As a result, they’ve reduced time spent on daily bidding, reporting, and campaign management by up to 50%.
Local advertising meets search engine optimization with new tool for marketers.
You probably know Citysearch as a local online media site. You may know OrangeSoda as an SEO provider. Together, they make a tasty, sophisticated cocktail.
They’ve come together to make your life easier. And now that the day is three seconds shorter due to the Chilean earthquake, you’re gonna need solutions like the CityGrid Complete.
What CityGrid Complete offers is a network of 100 web and mobile partners for online advertising, including search. What OrangeSoda offers is search engine optimization for organic listings.
Local advertising platform Reply.com has filed a registration statement on Form S-1 with the SEC for a proposed initial public offering (IPO) of its common stock.
Jefferies & Company, Inc. and Piper Jaffray & Co. will jointly run the books for the offering. Needham & Company, LLC and ThinkEquity LLC will act as co-managers.
The number of shares to be sold and the offering price have yet to be determined.
Reply.com is based in San Ramon, California. Their ad offering works on a cost-per-click (CPC) or a cost-per-lead basis.
The San Diego-based company builds on connection between search and display.
At their annual customer conference this week, Covario unveiled their new Display Advertising Insight (DAI), a Software as a Service (SaaS) solution for large advertisers to track performance and spend in display ad campaigns. DAI is designed to integrate with Covario’s existing search marketing tools, Paid Search Insight and Organic Search Insight.
This is a smart move by Covario since data shows that a combined search+display campaign is better than search or display campaigns alone.
The French government is working on a tax plan to charge online advertising revenue generated from actions within their country, Clickz reported Friday. Just how they would determine the numbers will be interesting to see.
” A report presented to the French government this week suggests that each time an ad is clicked, online firms should be charged a levy of between one and two percent of the revenue generated, which would then be used to compensate media and content owners in other sectors, such as recorded music or print media, for example.
Google has added to their education/assistance information with the launch of an optimization center for Adwords, an area offering tips and strategies for all levels of Adwords’ users.
The center has gathered information from numerous specialists and categorized it into basic, intermediate and advanced to be accessible to all levels of ppc experience. There are also areas covering each account feature and advertising goals. Some of the center’s navigation points are listed below:
* Ads: Ensure your ads attract the right customers.
* Keywords: Choose relevant keywords that your customers are searching for.
* Targeting: Target the customers who most want to see your ad.
* Bidding & Budgeting: Control ad position and cost.
* Account Structure: Organise your account to mirror your business.
Google has launched a beta search platform for those certified by the company as professionals who can help manage Adwords campaigns. People can look up by location and amount they want to spend on a weekly basis. and find people who have passed the Google Adwords Professional certification.
Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media (mobile & social networks), creative and design services, call recording and tracking, auto-optimization tools and marketing consultancy.
Developing applications for Twitter, Facebook, and the iPhone are all the rage right now. These networks and apps have been the driving force behind the real-time web trend.
Of course, what’s a good web innovation without a little monetization? Real-time search engine OneRiot is attempting to capitalize on social trends by launching RiotWise Trending Ads, which is based on the RiotWise ad network launched this past September.
“RiotWise is grounded on the premise that users of realtime web apps are trying to find out what’s going on right now, said Tobias Peggs, General Manger, OneRiot. “Our ads directly match that intent. RiotWise Trending Ads offers another exciting option for developers to monetize their social web applications.”
