A couple of updates for the display advertising space.
On the advertising end, AdWords Display Ad Builder now offers InVideo creation. An InVideo ad is a Flash overlay that plays at the bottom of a video a user is watching. These ads are used on YouTube vids.
On the publisher side, the ability to let multiple Google-certified ad networks to compete for ads on your site has been extended. Initially, it was launched to just North America and Europe. Now, the option is available globally.
So many Google updates. So little time.
It was another overachieving week for Google. In addition to launching their own quasi-social network and acquiring Aardvark, they were busy pushing out a bunch of updates to existing products and sharing new data. And yes, even Buzz has received its first round of updates.
Without further ado….
AdWords is now offering up Bid Ideas in the Opportunities Tab. Bid ideas are based on bid simulator data.
Google AdSense explains how they treat keywords from referral search engines as content on publisher websites in order to serve up relevant ads.
The ability to search for ads is being rolled out to the Ad Review Center, part of the new AdSense interface. Right now, only a small set of publishers have access, but Google says they’re working on extending it to more as additional publishers are invited to test the new interface.
Publishers will be able to search for ads a variety of ways including:
- keyword
- display URL
- destination URL
- placement targeted to their site
- AdSense for mobile
- AdSense for feeds
Publishers will then be able to filter their search by allowed, blocked and new ads.
Google AdSense has launched a new interface that is currently in beta testing. But they’re giving a glimpse of it over on the Inside AdSense blog.
Here’s what to expect:
- More detailed performance reports
- View daily stats as graphs
- New metrics including amount you’ve earned from various ad, targeting and bid types
- Enhanced Ad Review Center
- Streamlining common tasks. For example, changing several ad units simultaneously
Here’s a screenshot, per the AdSense blog:
Google has released updates to Friend Connect that will help the tool be more, um, friendly to both web developers and their site visitors. They’re using the interests that users note in their profiles to help deliver a more personalized experience.
Custom newsletters – Friend Connect now offers newsletters. You can select to send them to your entire Friend Connect audience – or send newsletters according to interest.
Google Ads – If you have AdSense on your site, Google Friend Connect will now use the interests of a Friend Connect visitor to help serve up more relevant ads.
Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer a richer experience than a page full of text links.
Google AdSense is now allowing publishers and web developers to use bigger ads than the typical tiny mobile display ads.
The AdSense team has developed a snippet of Javascript that’s easy to embed on your mobile site that gives you more control over the ads displayed on your mobile site. If you’re targeting all mobile devices or, for whatever reason, are unable to change your website, AdSense will detect the full HTML mobile browsers and serve up bigger ads for you.
