Posted by RobOusbey
At a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person – and it might not even be your full time job.
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Posted by RobOusbey
When you’re told that certain visitors can never be converted, you need a new type of conversion – and need to make sure those visitors get the opportunity to convert without it looking like a ’second best’ option.
There’s a tactic that I’ve recently seen used in a few very different industries; I wanted to share this with you, as it’s something definitely worth considering for your site and your business.
For you busy people, here’s the abridged version:
- Have multiple actions that could be defined as a successful conversion.
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Posted by RobOusbey
There are a variety of tools and techniques recommended for SEO keyword research, from the free to the expensive, from the well-known to those that are almost kept a secret. However, there’s one source of keyword ideas which is often overlooked: the customers (and potential customers) served on a daily basis.
Let’s get sidetracked for a moment: I’ve lost track of the number of people at agencies who have been asked the question "If you’re so good at SEO, why don’t you rank for ‘SEO in New York’?" (Or wherever the agency is based.)
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Posted by RobOusbey
Search Engine Optimization covers a huge range of tactics – all of which can bring direct benefit to a website. In this post, I’ve shared examples of different tactics used at different websites, and the effects that have been seen. If you’re considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.
The post includes real screen shots from Google Analytics (click any of them to enlarge) but the sites and data have been anonymized.
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Posted by RobOusbey
This is a graph of organic traffic for a theoretical site – they might be in an industry such as print advertising, construction equipment or VHS rental. The decline in traffic is pronounced and serious.
A critical distinction when looking at a graph like this is whether the site’s performance is increasingly worse than the competitors, or whether the whole industry is in decline. In this post I want to recommend some metrics that can be tracked to benchmark your site against competitors (independent of market behaviour) and to check the health of the industry. I’ll then make suggestions for finding opportunities to slow or reverse the trend of dropping traffic.
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Posted by RobOusbey
There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise.
This post covers competitions and giveaways; I’ll share techniques and tactics you can use, and will include links to some interesting competitions seen online recently, and some that we’ve run for clients.
Running giveaways online typically offers a few different opportunities; of most immediate use to SEOs is that competitions can attract links from authoritative sites and a variety of domains. They can also be great for data collection – it’s fine to ask the entrants for their email address and whether they’d be happy for you to send them emails again in the future.
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Posted by RobOusbey
Links. We often talk about why we want them and how to get them, but today I’d like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketers may want to comment the nuances of some parts of the humble anchor tag’s attributes.
Here’s a couple of example links; the first is a link to the White House’s website, the other is to Distilled’s new US website.
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Posted by RobOusbey
This week, I’d like to make suggestions for a ‘reading list‘ to help SEOs, and others who work online, particularly with website strategies.
But this list isn’t going to be blogs, post and online articles, oh no. These suggestions are entirely offline. We’re going into dead tree mode with eleven books and two magazines. Some of these suggestions you may want to flick through, some you may want to read cover to cover. Others will be suitable for suggesting to other people within your organisation.
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Posted by RobOusbey
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
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Posted by RobOusbey
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
