Posted by richardbaxterseo
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Posted by richardbaxterseo
Today, we’re going to talk about Microformats, a simple set of extensions to HTML, allowing us to add meaning to certain types of data found in our web pages. As SEOs, Microformats provide us with a wonderful toolbox to enhance our Google search snippets, particularly if you own a site with reviews, recipes, contact details or location data.
In this post we’ll talk about Microformat standards available to webmasters that have events listings data on their websites. Think conferences, festivals, theatre, even opera – they’re all events that can be described with components of the hCalendar Microformat.
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Posted by richardbaxterseo
On the "So You Want to Test SEO?" panel at this year’s SMX Advanced Seattle, Branko Rihtman from SEO Scientist presented some spiffy looking ranking charts, measuring positioning by keyword, over time. A few people asked me how exactly you make a chart like that. Being something of an Excel fan, I was instantly inspired to share the approach with my fellow SEOmozzers. Here’s a step by step on how to create a rankings chart using Excel.
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Posted by richardbaxterseo
Today’s post is inspired by a brilliant question that came up recently in Q&A. The question was based on targets and objective setting for SEO’s and it went something like this:
"What metrics should an SEO’s monthly objectives be based on?"
Having spent a good portion of my SEO career managing SEO teams in-house, this question really reminded me how interesting the topic of organisational SEO can be, and how underserved it is on all but a few SEO industry blogs. In this in-house SEO focused post, let’s take a look at general KPIs for people and teams who do SEO.
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Posted by richardbaxterseo
Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks you should be doing to stay on top of your website to maximise your search engine performance.
